MAYBELLINE “MAYBE IT’S…” SERUM LIPSTICK Trademark
Trademark Overview
On Wednesday, July 23, 2025, a trademark application was filed for MAYBELLINE “MAYBE IT’S…” SERUM LIPSTICK with the United States Patent and Trademark Office. The USPTO has given the MAYBELLINE “MAYBE IT’S…” SERUM LIPSTICK trademark a serial number of 99299236. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, December 18, 2025. This trademark is owned by L'Oreal USA S/D, Inc.. The MAYBELLINE “MAYBE IT’S…” SERUM LIPSTICK trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Lipstick
General Information
| Serial Number | 99299236 |
| Word Mark | MAYBELLINE “MAYBE IT’S…” SERUM LIPSTICK |
| Filing Date | Wednesday, July 23, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, December 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 6, 2026 |
Trademark Statements
| Goods and Services | Lipstick |
| Pseudo Mark | MAYBELLINE MAYBE IT IS SERUM LIPSTICK |
| NOT AVAILABLE | "SERUM LIPSTICK" |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 23, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | L'Oreal USA S/D, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 23, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 23, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 1, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 10, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, December 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 31, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
