| Serial Number | 97260006 |
| Word Mark | MAYBELLINE |
| Filing Date | Wednesday, February 9, 2022 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Tuesday, May 28, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 4, 2023 |
| Goods and Services | Providing an interactive website featuring information and links relating to virtual reality games; Entertainment services, namely, providing online, non-downloadable virtual cosmetics and makeup preparations, digital animated and non-animated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Virtual reality and interactive computer game services provided online from a global computer network and through various wireless networks and electronic devices; Entertainment services, namely, providing online video games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing a website featuring nondownloadable streaming and live streaming videos of entertainment events featuring cosmetics and makeup preparations; Entertainment services in the nature of organizing, arranging, and hosting social entertainment events; Entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances; Entertainment services, namely, providing on-line, nondownloadable virtual cosmetics and makeup preparations to be sold for virtual avatars for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online non-downloadable virtual goods, namely, digital art and photographs for use in virtual environments crated for entertainment purposes; Providing online non-downloadable videos in the field of beauty; Providing online non-downloadable audio recordings in the field of beauty |
| Goods and Services | Digital media, namely, collectibles in the nature of downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to cosmetics and makeup preparations, authenticated by non-fungible tokens (NFTs); Downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to cosmetics and makeup preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable multimedia file containing photographs, video, and audio recordings featuring cosmetics and makeup preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable collectible items, namely, downloadable audio recordings featuring music and poetry authenticated by non-fungible tokens (NFTs) used with blockchain technology for data storage and to limit access to content; Downloadable virtual goods, namely, computer programs featuring cosmetics and makeup preparations for use online and in online virtual worlds; Downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; Downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods featuring cosmetics and makeup preparations; Downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; Near field communication tokens, namely, blank near field communication (NFC) tags; Near field communication tokens, namely, near field communication (NFC) tags for making mobile payments and providing advertising information; Near field communication tags for interacting with mobile applications to obtain information concerning cosmetics and makeup preparations; Downloadable computer software for providing access to digital electronic content and experiences pertaining to cosmetics and makeup preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication; Downloadable mobile application software for providing access to digital electronic content and experiences pertaining to cosmetics and makeup preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; Downloadable virtual goods, namely, computer programs featuring cosmetics and makeup preparations to be sold for virtual avatars for use in online virtual worlds |
| Goods and Services | Cosmetics and makeup preparations incorporating near field communication labels on their packaging |
| Goods and Services | Retail store services and online retail store services featuring virtual goods, namely, cosmetics and makeup preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual cosmetics and makeup preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual cosmetics and makeup preparations |
| Goods and Services | Cosmetic brushes and makeup brushes incorporating near field communication technology labels on their packaging |
| Goods and Services | Creating an online community for gamers, creators and Web3 communities featuring digital assets, non-fungible tokens, and metaverses and online worlds; Hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; Providing an interactive website featuring technology that allows users to download virtual reality games; Providing an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual cosmetics and makeup preparations |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 15, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Saturday, February 12, 2022 | NEW APPLICATION ENTERED |
| Tuesday, February 15, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 22, 2022 | ASSIGNED TO EXAMINER |
| Saturday, December 3, 2022 | NON-FINAL ACTION WRITTEN |
| Saturday, December 3, 2022 | NON-FINAL ACTION E-MAILED |
| Saturday, December 3, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 27, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, February 27, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, February 27, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 1, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 4, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 4, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 30, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, September 14, 2023 | SOU EXTENSION 1 GRANTED |
| Thursday, September 14, 2023 | SOU TEAS EXTENSION RECEIVED |
| Thursday, September 14, 2023 | SOU EXTENSION 1 FILED |
| Tuesday, May 28, 2024 | SOU EXTENSION 2 FILED |
| Wednesday, May 29, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Saturday, September 16, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 28, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, May 28, 2024 | SOU EXTENSION 2 GRANTED |