| Serial Number | 73104406 |
| Word Mark | MAYBELLINE |
| Filing Date | Tuesday, October 26, 1976 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, June 6, 2017 |
| Registration Number | 1065615 |
| Registration Date | Tuesday, May 17, 1977 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | COSMETICS |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 051 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 1, 1983 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, May 5, 1920 |
| First Use In Commerce Date | Wednesday, May 5, 1920 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 49 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 48 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | MAYBELLINE COSMETICS CORPORATION |
| Party Type | 47 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | WILMINGTON, DE 19801 |
| Party Name | MAYBELLINE CO. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | NORTH LITTLE ROCK, AR 72117 |
| Event Date | Event Description |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 6, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 6, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED |
| Tuesday, June 6, 2017 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, June 6, 2017 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, June 6, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, April 10, 2017 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, June 7, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 7, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 13, 2007 | CASE FILE IN TICRS |
| Thursday, September 21, 2006 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, September 21, 2006 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, August 21, 2006 | ASSIGNED TO PARALEGAL |
| Thursday, May 25, 2006 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, May 25, 2006 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, June 1, 1998 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, May 5, 1997 | POST REGISTRATION ACTION MAILED - SEC. 9 |
| Thursday, March 13, 1997 | REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 |
| Monday, November 15, 1982 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |