MAX'S LIFE'S TOO SHORT TO BE SMALL Trademark

Trademark Overview


On Friday, April 1, 2011, a trademark application was filed for MAX'S LIFE'S TOO SHORT TO BE SMALL with the United States Patent and Trademark Office. The USPTO has given the MAX'S LIFE'S TOO SHORT TO BE SMALL trademark a serial number of 79099454. The federal status of this trademark filing is SECTION 71 ACCEPTED as of Saturday, September 2, 2023. This trademark is owned by Hi-Performance Health Pty Ltd. The MAX'S LIFE'S TOO SHORT TO BE SMALL trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, and Staple Food Products categories with the following description:

Cookies [ ; granola-based snack bars ]

[ Milk; soya milk ]

Dietetic foods and beverages adapted for medical use and meal replacement substances, namely, cookies, bars and drinks; sports nutrition products, namely, dietary and nutritional supplements for endurance sports, [ and electrolyte replacement solutions; ] food supplements; [ medicated and pharmaceutical sweets; ] food and nutritional supplements being muscle-building food supplements; protein, vitamin and mineral supplements in powder [ or liquid ] form; dietetic preparations for muscle-building, namely, dietetic foods and beverages adapted for medical use
max's life's too short to be small

General Information


Serial Number79099454
Word MarkMAX'S LIFE'S TOO SHORT TO BE SMALL
Filing DateFriday, April 1, 2011
Status706 - SECTION 71 ACCEPTED
Status DateSaturday, September 2, 2023
Registration Number4196367
Registration DateTuesday, August 28, 2012
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 12, 2012

Trademark Statements


Goods and ServicesCookies [ ; granola-based snack bars ]
Description of MarkThe mark consists of the gold wording "MAX'S" with a border outlined in black. The color white in the border represents a transparent area and is not claimed as a feature of the mark. The black wording "LIFE'S TOO SHORT TO BE SMALL" is underneath.
Goods and Services[ Milk; soya milk ]
Goods and ServicesDietetic foods and beverages adapted for medical use and meal replacement substances, namely, cookies, bars and drinks; sports nutrition products, namely, dietary and nutritional supplements for endurance sports, [ and electrolyte replacement solutions; ] food supplements; [ medicated and pharmaceutical sweets; ] food and nutritional supplements being muscle-building food supplements; protein, vitamin and mineral supplements in powder [ or liquid ] form; dietetic preparations for muscle-building, namely, dietetic foods and beverages adapted for medical use
Pseudo MarkMAX'S LIFE IS TOO SHORT TO BE SMALL
Indication of Colors claimedThe color(s) black and gold is/are claimed as a feature of the mark.

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, July 27, 2011
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status CodeG - NOT AVAILABLE
Class Status DateMonday, September 10, 2018
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, July 27, 2011
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHi-Performance Health Pty Ltd
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBayswater VIC 3153
AU

Party NameHi-Performance Health Pty Ltd
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAU

Party NameHi-Performance Health Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAU

Trademark Events


Event DateEvent Description
Tuesday, August 2, 2011APPLICATION FILING RECEIPT MAILED
Friday, July 22, 2011SN ASSIGNED FOR SECT 66A APPL FROM IB
Wednesday, July 27, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, July 27, 2011ASSIGNED TO EXAMINER
Thursday, July 28, 2011NON-FINAL ACTION WRITTEN
Friday, July 29, 2011NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, July 29, 2011REFUSAL PROCESSED BY MPU
Friday, July 29, 2011NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sunday, February 19, 2012WITHDRAWN FROM PUB OTQR REQUEST
Saturday, August 20, 2011REFUSAL PROCESSED BY IB
Monday, January 16, 2012TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 16, 2012ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 19, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, January 19, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 20, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 24, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 7, 2012ASSIGNED TO LIE
Wednesday, February 8, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, May 7, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, February 23, 2012PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, March 1, 2012NON-FINAL ACTION WRITTEN
Thursday, March 1, 2012NON-FINAL ACTION E-MAILED
Thursday, March 1, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, May 4, 2012EXAMINERS AMENDMENT -WRITTEN
Friday, May 4, 2012EXAMINERS AMENDMENT E-MAILED
Friday, May 4, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, May 4, 2012EXAMINER'S AMENDMENT ENTERED
Friday, May 4, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Sunday, December 9, 2012NOTIFICATION PROCESSED BY IB
Wednesday, May 23, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, May 23, 2012NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, May 23, 2012NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, June 12, 2012PUBLISHED FOR OPPOSITION
Tuesday, June 12, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 28, 2012REGISTERED-PRINCIPAL REGISTER
Wednesday, November 28, 2012FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Friday, November 30, 2012FINAL DISPOSITION PROCESSED
Friday, November 30, 2012FINAL DISPOSITION NOTICE SENT TO IB
Tuesday, January 13, 2015LIMITATION FROM THE IB EXAMINED, NO ACTION IS NEEDED
Friday, May 10, 2019PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Sunday, December 23, 2012FINAL DECISION TRANSACTION PROCESSED BY IB
Saturday, November 30, 2013NEW REPRESENTATIVE AT IB RECEIVED
Saturday, January 3, 2015LIMITATION OF GOODS RECEIVED FROM IB
Monday, August 28, 2017COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Tuesday, August 28, 2018TEAS SECTION 71 & 15 RECEIVED
Monday, September 10, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, September 10, 2018REGISTERED - PARTIAL SEC. 71 ACCEPTED & SEC. 15 ACK.
Monday, September 10, 2018NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED
Friday, May 31, 2019INVALIDATION PROCESSED
Friday, May 31, 2019PARTIAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Friday, August 2, 2019PARTIAL INVALIDATION PROCESSED BY THE IB
Friday, June 12, 2020CHANGE OF NAME/ADDRESS REC'D FROM IB
Thursday, April 22, 2021INTERNATIONAL REGISTRATION RENEWED
Saturday, August 28, 2021COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED
Saturday, June 18, 2022NEW REPRESENTATIVE AT IB RECEIVED
Tuesday, February 28, 2023TEAS SECTION 71 RECEIVED
Thursday, March 2, 2023POST REGISTRATION ACTION MAILED - SEC.71
Thursday, August 31, 2023TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Friday, September 1, 2023POST REGISTRATION ACTION MAILED - SEC.71
Friday, September 1, 2023TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Saturday, September 2, 2023REGISTERED-SEC.71 ACCEPTED
Saturday, September 2, 2023NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED
Sunday, June 2, 2024PARTIAL INVALIDATION PROCESSED BY THE IB
Wednesday, May 8, 2024PARTIAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Thursday, May 2, 2024PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Wednesday, May 8, 2024INVALIDATION PROCESSED