MAXIMIZE WHAT MATTERS Trademark
Trademark Overview
On Tuesday, September 23, 2014, a trademark application was filed for MAXIMIZE WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the MAXIMIZE WHAT MATTERS trademark a serial number of 86403469. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 28, 2025. This trademark is owned by Stokes-Hicks, Cornelia M.. The MAXIMIZE WHAT MATTERS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels
General Information
| Serial Number | 86403469 |
| Word Mark | MAXIMIZE WHAT MATTERS |
| Filing Date | Tuesday, September 23, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 28, 2025 |
| Registration Number | 4734891 |
| Registration Date | Tuesday, May 12, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 24, 2015 |
Trademark Statements
| Goods and Services | Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 28, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, August 4, 2005 |
| First Use In Commerce Date | Monday, December 4, 2006 |
Trademark Owner History
| Party Name | Stokes-Hicks, Cornelia M. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Stone Mountain, GA 30087 |
| Party Name | Stokes-Hicks, Cornelia M. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Stone Mountain, GA 30087 |
| Party Name | Stokes-Hicks, Cornelia M. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Stone Mountain, GA 30087 |
Trademark Events
| Event Date | Event Description |
| Friday, September 26, 2014 | NEW APPLICATION ENTERED |
| Wednesday, October 1, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 12, 2015 | ASSIGNED TO EXAMINER |
| Monday, January 12, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 4, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 24, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 24, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 12, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 12, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Saturday, April 3, 2021 | TEAS SECTION 8 RECEIVED |
| Monday, August 2, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, August 2, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, August 2, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Sunday, May 12, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, November 28, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
