| Serial Number | 75311193 |
| Word Mark | MAXIMA |
| Filing Date | Wednesday, June 18, 1997 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, November 7, 2017 |
| Registration Number | 2178343 |
| Registration Date | Tuesday, August 4, 1998 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 1998 |
| Goods and Services | chemicals for land vehicle and marine use, namely, antifreeze, brake fluid, radiator additives to prevent rust, coolants for vehicle engines, detergent additive for use with motor oil, chemical gasoline additives, fuel injection cleaner chemical additive, octane booster fuel chemical additive, power steering fluid |
| Goods and Services | cleaning chemicals for land vehicle and marine use, namely, brake cleaner and rust remover; chemical-based all-purpose cleaner for land vehicle and marine use |
| Goods and Services | lubricants and fuels, namely, gasoline, motor oil, engine greases, lubrication grease for vehicles; transmission fluid |
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 15, 1997 |
| Primary Code | 001 |
| First Use Anywhere Date | Saturday, June 30, 1990 |
| First Use In Commerce Date | Saturday, June 30, 1990 |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 15, 1997 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, December 31, 1979 |
| First Use In Commerce Date | Monday, December 31, 1979 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 15, 1997 |
| Primary Code | 004 |
| First Use Anywhere Date | Thursday, May 31, 1979 |
| First Use In Commerce Date | Thursday, May 31, 1979 |
| Party Name | SOUTH WEST LUBRICANTS, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santee, CA 92071 |
| Party Name | SOUTH WEST LUBRICANTS, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santee, CA 92071 |
| Party Name | SOUTH WEST LUBRICANTS, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santee, CA 92071 |
| Event Date | Event Description |
| Tuesday, November 7, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED |
| Tuesday, November 7, 2017 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, November 7, 2017 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, November 7, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 12, 2017 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, August 4, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, November 15, 2007 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, November 15, 2007 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, November 7, 2007 | ASSIGNED TO PARALEGAL |
| Monday, November 5, 2007 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, April 18, 2006 | CASE FILE IN TICRS |
| Wednesday, March 15, 2006 | UNDELIVERABLE MAIL - NO ACTION TAKEN |
| Friday, March 10, 2006 | PAPER RECEIVED |
| Tuesday, February 21, 2006 | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED |
| Tuesday, February 21, 2006 | REGISTERED - SEC. 15 ACKNOWLEDGED |
| Tuesday, February 21, 2006 | ASSIGNED TO PARALEGAL |
| Thursday, February 5, 2004 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, February 5, 2004 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, October 30, 2003 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, September 8, 2003 | REGISTERED - SEC. 8 (6-YR) FILED |
| Monday, September 8, 2003 | PAPER RECEIVED |
| Tuesday, August 4, 1998 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 12, 1998 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 12, 1998 | PUBLISHED FOR OPPOSITION |
| Friday, April 10, 1998 | NOTICE OF PUBLICATION |
| Monday, March 9, 1998 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 5, 1998 | EXAMINER'S AMENDMENT MAILED |
| Tuesday, February 3, 1998 | NON-FINAL ACTION MAILED |
| Thursday, January 22, 1998 | ASSIGNED TO EXAMINER |