| Serial Number | 87098861 |
| Word Mark | MAX SIMPLE. WHOLESOME. NUTRITION. NUTRO SINCE 1926 |
| Filing Date | Monday, July 11, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 20, 2023 |
| Registration Number | 5175260 |
| Registration Date | Tuesday, April 4, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 17, 2017 |
| Description of Mark | The mark consists of a hexagonal shield design on product packaging, with the word "MAX" centered within the design. The words "SIMPLE. WHOLESOME. NUTRITION." are located below the word "MAX". An oval design with sylized "NUTRO" is located centrally above the word "MAX" with "since 1926" placed on either side of the oval design. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "SINCE 1926", "WHOLESOME" AND "NUTRITION" |
| Goods and Services | Pet food |
| Lining/Stippling Statement | The Stippling is a feature of the mark. |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 20, 2023 |
| Primary Code | 031 |
| First Use Anywhere Date | Tuesday, January 31, 2012 |
| First Use In Commerce Date | Tuesday, January 31, 2012 |
| Party Name | Mars, Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Party Name | Mars, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Party Name | Mars, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
| Event Date | Event Description |
| Friday, October 20, 2023 | CANCELLED SEC. 8 (6-YR) |
| Monday, April 4, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 4, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 17, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 17, 2017 | PUBLISHED FOR OPPOSITION |
| Monday, January 9, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, December 28, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 6, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 1, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 1, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 1, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 1, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, November 16, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 15, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 15, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 17, 2016 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Monday, October 17, 2016 | PRIORITY ACTION E-MAILED |
| Monday, October 17, 2016 | PRIORITY ACTION WRITTEN |
| Wednesday, October 12, 2016 | ASSIGNED TO EXAMINER |
| Friday, July 15, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, July 14, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 14, 2016 | NEW APPLICATION ENTERED |