| Serial Number | 76716920 |
| Word Mark | MAX RESPECT INITIATIVE |
| Filing Date | Monday, September 22, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 12, 2025 |
| Registration Number | 4745516 |
| Registration Date | Tuesday, June 2, 2015 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 17, 2015 |
| Indication of Colors claimed | The color(s) red, white and yellow is/are claimed as a feature of the mark. |
| Goods and Services | Insurance agency services in the field of commercial, home and auto insurance |
| Description of Mark | The mark consists of a red shield with a white line outline within the shield, containing the wording "MAX" in yellow, underneath which is the wording "RESPECT" in white, underneath which is a red ribbon containing the wording "INITIATIVE" in yellow, underneath which is a yellow star. The white background is not claimed as a feature of the mark. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 12, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, August 1, 2014 |
| First Use In Commerce Date | Friday, August 1, 2014 |
| Party Name | Armco Insurance Agency, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75247 |
| Party Name | Armco Insurance Agency, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75247 |
| Party Name | Armco Insurance Agency, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75247 |
| Party Name | INSUREMAX INSURANCE AGENCY |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Party Name | INSUREMAX INSURANCE AGENCY |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Party Name | INSUREMAX INSURANCE AGENCY |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Party Name | WELSON HOLDINGS INC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Party Name | WELSON HOLDINGS INC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Party Name | WELSON HOLDINGS INC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | DALLAS, TX 75247 |
| Event Date | Event Description |
| Thursday, September 25, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 30, 2014 | APPLICATION FILING RECEIPT MAILED |
| Friday, January 9, 2015 | ASSIGNED TO EXAMINER |
| Monday, January 12, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, January 12, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, January 13, 2015 | EXAMINER'S AMENDMENT MAILED |
| Wednesday, January 14, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 16, 2015 | PAPER RECEIVED |
| Thursday, January 29, 2015 | ASSIGNED TO LIE |
| Thursday, February 5, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 5, 2015 | AMENDMENT FROM APPLICANT ENTERED |
| Friday, February 6, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 25, 2015 | NOTICE OF PUBLICATION |
| Tuesday, March 17, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 2, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, June 11, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, August 26, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 26, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, August 26, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, June 2, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, December 12, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |