MAX FACTOR Trademark

Trademark Overview


On Monday, October 3, 2022, a trademark application was filed for MAX FACTOR with the United States Patent and Trademark Office. The USPTO has given the MAX FACTOR trademark a serial number of 97617191. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, October 29, 2024. This trademark is owned by Noxell Corporation. The MAX FACTOR trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Education & Entertainment Services categories with the following description:

Entertainment services, namely, providing on-line, non-downloadable virtual image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories for use in virtual environments created for entertainment purposes; interactive entertainment services, namely, providing on-line, nondownloadable virtual image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories for use in virtual environments created for entertainment purposes; interactive online entertainment services, namely, providing on-line, non-downloadable virtual im...

Digital media, namely, digital collectibles in the nature of downloadable image files, audio and video files, and multimedia files containing artwork and text relating to perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, clothing and fashion accessories and authenticated by digital tokens, namely, nonfungible tokens (nfts); digital collectibles in the nature of downloadable image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories authenticated by non-fungible tokens (nfts); digital collectibles in the nature of downloadable image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery,...
max factor

General Information


Serial Number97617191
Word MarkMAX FACTOR
Filing DateMonday, October 3, 2022
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, October 29, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 12, 2024

Trademark Statements


Goods and ServicesEntertainment services, namely, providing on-line, non-downloadable virtual image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories for use in virtual environments created for entertainment purposes; interactive entertainment services, namely, providing on-line, nondownloadable virtual image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories for use in virtual environments created for entertainment purposes; interactive online entertainment services, namely, providing on-line, non-downloadable virtual image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories for use in virtual environments created for entertainment purposes; game services in the nature of providing online virtual reality games, online virtual reality game environments, and online virtual reality game accessories, namely, nondownloadable virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, clothing and fashion accessories for use in virtual environments created for entertainment purposes; providing online augmented reality games; game services in the nature of providing online virtual reality games, online virtual reality game environments and online virtual reality game accessories, namely, nondownloadable virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, clothing and fashion accessories provided via communication networks and for use in virtual environments created for entertainment purposes; virtual reality online game services provided via a computer network; virtual reality game services provided online from a computer network; entertainment services, namely, providing online interactive multi-player computer games via the internet and electronic communications network; entertainment services, namely, providing an interactive website for virtual reality game services; entertainment services, namely, providing online, non-downloadable virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations and hair color preparations for use in virtual environments; entertainment services, namely, providing on-line, non-downloadable virtual digital animated and non- animated designs and characters, avatars, digital overlays, and skins for use in virtual environments in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; virtual reality and interactive online game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, provision of online gaming services enabling the creation of characters in a virtual world; entertainment services, namely, providing on-line, non-downloadable game services featuring virtual game currency for use in virtual environments, virtual online environments, and extended reality virtual environments; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; entertainment services, namely, providing an online virtual environment featuring multimedia entertainment content in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories
Goods and ServicesDigital media, namely, digital collectibles in the nature of downloadable image files, audio and video files, and multimedia files containing artwork and text relating to perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, clothing and fashion accessories and authenticated by digital tokens, namely, nonfungible tokens (nfts); digital collectibles in the nature of downloadable image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories authenticated by non-fungible tokens (nfts); digital collectibles in the nature of downloadable image files, audio and video files, and multimedia files containing artwork and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories authenticated by non-fungible tokens used with blockchain technology; digital collectibles in the nature of downloadable digital art in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories authenticated by non-fungible tokens used with blockchain technology; downloadable software for block-chain based inventory management authenticated by digital non-fungible tokens used with blockchain technology for data storage and content access limitation; downloadable virtual goods in the nature of image files of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, clothing and fashion accessories for use online and in online virtual worlds; downloadable virtual goods in the nature of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, clothing and fashion accessories for use in online and virtual worlds; downloadable video, audio, music and multimedia files in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories authenticated by non-fungible tokens (nfts); downloadable software for creating non-fungible tokens (NFTs); downloadable software for creating non-fungible token (NFT) ticketing; downloadable computer software for managing transactions of crypto-currency, crypto collectibles, cryptographic assets, and non-fungible tokens (NFTs) using blockchain technology; downloadable software for processing images, graphics, audio, video, and text in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable computer game software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for social networking and interacting with online communities in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable software for accessing multimedia entertainment content in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable software for providing access to an online virtual environment in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable software and downloadable mobile application software for providing access to a virtual marketplace in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable software for taking, editing, modifying, sharing, tagging, downloading, uploading and commenting on images, audio content and video content in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable software for navigating virtual reality and augmented reality environments in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable software for enabling users to view, market, purchase, sell, or exchange digital goods authenticated by non-fungible tokens (nfts); downloadable image files of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable document files in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories provided via a website; downloadable multimedia file containing text relating to perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable computer software for use as an electronic wallet of digital and virtual currency; downloadable software for electronically trading, storing, sending and receiving digital and virtual currency; downloadable computer software for us as a cryptocurrency wallet, virtual currency wallet and electronic wallet; blank near field communication tags; downloadable mobile application software for ordering perfumery, toiletries, cosmetics, makeup, skincare preparations, body care preparations, face care preparations, hair care preparations and hair color preparations; near field communication tags for interacting with mobile applications to obtain information concerning perfumery, toiletries, cosmetics, make-up skincare preparations, body care preparations, face care preparations, hair care preparations and hair color preparations; near field communication tags for marketing and authentication of perfumery, toiletries, cosmetics, makeup, skincare preparations, body care preparations, face care preparations, hair care preparations and hair color preparations; computer hardware in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable computer software for accessing, building, editing and participating in virtual reality environments in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable application software for smart phones for accessing, building, editing and participating in virtual reality environments in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable mobile application software for accessing, building, editing and participating in virtual reality environments in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable computer software using artificial intelligence for facial recognition in the field of accessing, building, editing and participating in virtual reality environments in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories; downloadable virtual reality game software; virtual reality hardware, namely, headsets; downloadable augmented reality computer software for interactive entertainment and augmented reality gaming in the field of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations, hair colour preparations, and clothing and fashion accessories

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, October 6, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, October 6, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNoxell Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHunt Valley, MD 21030

Party NameNoxell Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHunt Valley, MD 21030

Trademark Events


Event DateEvent Description
Thursday, October 6, 2022NEW APPLICATION ENTERED
Thursday, October 6, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 28, 2023ASSIGNED TO EXAMINER
Tuesday, April 4, 2023NON-FINAL ACTION WRITTEN
Tuesday, April 4, 2023NON-FINAL ACTION E-MAILED
Tuesday, April 4, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, July 20, 2023ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Thursday, July 20, 2023ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Thursday, July 20, 2023ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Tuesday, August 1, 2023TEAS PETITION TO REVIVE RECEIVED
Tuesday, August 1, 2023PETITION TO REVIVE-GRANTED
Tuesday, August 1, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, August 1, 2023NOTICE OF REVIVAL - E-MAILED
Thursday, December 28, 2023ASSIGNED TO LIE
Thursday, December 28, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 28, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 11, 2024EXAMINERS AMENDMENT -WRITTEN
Thursday, January 11, 2024EXAMINERS AMENDMENT E-MAILED
Thursday, January 11, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, January 11, 2024EXAMINER'S AMENDMENT ENTERED
Thursday, January 25, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 2, 2024ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Thursday, February 8, 2024ELECTRONIC RECORD REVIEW COMPLETE
Wednesday, February 21, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, February 21, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 12, 2024PUBLISHED FOR OPPOSITION
Tuesday, March 12, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 2, 2024TEAS POST PUBLICATION AMENDMENT RECEIVED
Wednesday, July 24, 2024ASSIGNED TO PETITION STAFF
Wednesday, March 27, 2024EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, October 29, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 19, 2024EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Thursday, July 25, 2024CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED