| Serial Number | 98434648 |
| Word Mark | MAX EFFICIENT |
| Filing Date | Tuesday, March 5, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, November 12, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 12, 2024 |
| Description of Mark | The mark consists of the words "MAX EFFICIENT" in stylized font, where the word "MAX" is in red, the word "EFFICIENT" is in a darker red, a white line passes through the top of the word "EFFICIENT," and three arrows in a gradient of red, darker red and white are to the right of the word "EFFICIENT" and face to the right. |
| Goods and Services | Administration of employee welfare benefit plans concerning insurance and finance; Providing information in the field of employee financial benefit plans and administration of employee financial benefit plans for clients via the Internet |
| Indication of Colors claimed | The color(s) red, darker red and white is/are claimed as a feature of the mark. |
| Goods and Services | Business administration assistance; Business administration assistance in responding to requests for proposals (RFPs); Business administration for others; Business management consulting; Employee benefits management services, namely, organizing employee benefits management services for business purposes and cost management for the health benefit plans of others |
| Goods and Services | Application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of healthcare, benefits programs, employee productivity, risk management |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 5, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, July 5, 2020 |
| First Use In Commerce Date | Sunday, July 5, 2020 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 5, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, July 5, 2020 |
| First Use In Commerce Date | Sunday, July 5, 2020 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 5, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, July 5, 2020 |
| First Use In Commerce Date | Sunday, July 5, 2020 |
| Party Name | Williams Intelligence Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Jupiter, FL 33478 |
| Party Name | Williams Intelligence Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Jupiter, FL 33478 |
| Event Date | Event Description |
| Tuesday, March 5, 2024 | NEW APPLICATION ENTERED |
| Tuesday, July 23, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 23, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 19, 2024 | ASSIGNED TO EXAMINER |
| Friday, September 20, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Friday, September 20, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 20, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, September 20, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, September 30, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 23, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |