| Serial Number | 77879522 |
| Word Mark | MAUKILO BUY ONCE. PLAY FOREVER. |
| Filing Date | Tuesday, November 24, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 25, 2017 |
| Registration Number | 3906413 |
| Registration Date | Tuesday, January 18, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 2, 2010 |
| Indication of Colors claimed | The color(s) white, green and dark blue is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a stylized letter "m" in the color white within a green square with rounded corners to the left of the word "maukilo", also in white stylized letters, above the words "Buy Once. Play Forever.", also in the color white, all on a dark blue background. |
| Goods and Services | Online retail store services featuring children's toys, children's games, children's furniture and children's jewelry |
| Translation of Words in Mark | The wording "MAUKILO" has no meaning in a foreign language. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 25, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 1, 2007 |
| First Use In Commerce Date | Monday, October 19, 2009 |
| Party Name | Habermaass GmbH |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Bad Rodach 96476 DE |
| Party Name | Habermaass GmbH |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Bad Rodach 96476 DE |
| Party Name | Habermaass GmbH |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Bad Rodach 96476 DE |
| Event Date | Event Description |
| Friday, August 25, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, January 18, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 2, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 2, 2010 | PUBLISHED FOR OPPOSITION |
| Saturday, September 25, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, September 23, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 23, 2010 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 23, 2010 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 23, 2010 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 23, 2010 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, September 22, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 22, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 22, 2010 | ASSIGNED TO LIE |
| Thursday, September 9, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, March 9, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 9, 2010 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 9, 2010 | NON-FINAL ACTION WRITTEN |
| Monday, March 1, 2010 | ASSIGNED TO EXAMINER |
| Tuesday, December 1, 2009 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, November 30, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, November 27, 2009 | NEW APPLICATION ENTERED IN TRAM |