| Serial Number | 97917267 |
| Word Mark | MASTERCARD DIGITAL ENGINE |
| Filing Date | Tuesday, May 2, 2023 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 13, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 13, 2024 |
| Goods and Services | Data Management for others, namely, data collection, data privacy protection, data organization, data media activation and data monitoring for use by others in advertising and media campaigns; Digital Marketing services; Business management and business strategy development services; Consumer research; Collection and analysis of market research data to provide marketing strategy and prediction of consumer behavior and market trends; Collection and analysis of social media data for marketing and brand reputation purposes |
| Disclaimer with Predetermined Text | "DIGITAL ENGINE" |
| Goods and Services | Software as a Service (SaaS) featuring software for use in social media and online marketing; Software as a Service (SaaS) services featuring software for performing social media management, customer tracking and data analysis; Designing, developing and maintenance of a marketing software platform for third parties for marketing and analytics, customer relationship management and business data analysis; Software as a Service (SaaS) featuring software for businesses to interact with consumers through social media channels, to track and analyze communications across social media channels; Providing temporary use of online non-downloadable software to store, manage, track, analyze, and report data in the field of marketing, promotion, sales, customer information, and customer relationship management; Providing temporary use of online non-downloadable software to facilitate communication in the field of advertising, marketing and business services; Electronic data storage; Software as a Service (SaaS) featuring software for the collection, analysis, management, storage, and display of data regarding consumer activity and geographic locations; Software as a Service (SaaS) featuring software for use in marketing and advertising services, including digital media activation, optimization and planning, segmentation and profiles, targeting and attribution, measurement and reporting, predictive modeling, data analytics, and market research |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 31, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, March 29, 2023 |
| First Use In Commerce Date | Wednesday, March 29, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 31, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, March 29, 2023 |
| First Use In Commerce Date | Wednesday, March 29, 2023 |
| Party Name | Mastercard International Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Party Name | Mastercard International Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Event Date | Event Description |
| Tuesday, February 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 13, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, January 5, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 21, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 20, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 20, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 22, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 22, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, September 22, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 5, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, May 31, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 5, 2023 | NEW APPLICATION ENTERED |