| Serial Number | 87791479 |
| Word Mark | MASHUP |
| Filing Date | Friday, February 9, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 18, 2020 |
| Registration Number | 6127235 |
| Registration Date | Tuesday, August 18, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 2, 2020 |
| Pseudo Mark | MASH UP |
| Goods and Services | Advertising services; marketing services; advertising agency services; digital or internet advertising services; internet advertising services; advertising and marketing services provided by means of social media; advertising, marketing and promotion services; design of advertising materials and advertising campaigns for others; advertising services, namely, creating corporate and brand identity for others; promotional services, namely, development of advertising campaigns for television, web pages, social media; marketing services; advertising agencies services featuring design and execution of marketing and advertising campaigns featuring design and execution of word of mouth, viral, buzz and experiential marketing; design of marketing or public opinion surveys; statistical analysis in the field of advertising and marketing analytics; statistical evaluation of marketing data; analysis of market research data and statistics; providing marketing and advertising consulting in the fields of traditional media, social media, and online marketing; consulting services in the field of digital advertising strategy; consulting services in the field of social media advertising and marketing; advertising agency services in the field of the design of experiential marketing programs; consulting services in the field of experiential marketing; consulting services in the field of influencer marketing, namely, identifying and developing partnerships and endorsements with individuals to market and promote products and services of others via social media profiles and websites; consulting services in the field of content marketing and content strategy services; development of marketing content strategies and marketing campaigns; business consulting services in the field of crisis management; business development of crisis management strategies; consulting services in the field of advertising media planning and buying, namely, advising client regarding media advertisement placement strategy; advertising agency services, namely, the buying of advertising and media, namely, buying advertising and media time and space for others in broadcast or publication media; consulting services in the field of Public Relations and digital Public Relations; development of Public Relations and digital Public Relations strategies and campaigns |
| Goods and Services | Computer software development in the field of mobile applications |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 16, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 20, 2012 |
| First Use In Commerce Date | Tuesday, November 20, 2012 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 10, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, November 20, 2012 |
| First Use In Commerce Date | Tuesday, November 20, 2012 |
| Party Name | NOT AVAILABLE |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 01 - Individual |
| Address | DORAL, FL 33178 |
| Party Name | Mashup Interactive Agency, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Party Name | Mashup Interactive Agency, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Party Name | Mashup Interactive Agency, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Miami, FL 33130 |
| Event Date | Event Description |
| Friday, February 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 24, 2018 | ASSIGNED TO EXAMINER |
| Friday, May 25, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, May 25, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 4, 2018 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, February 13, 2018 | NEW APPLICATION ENTERED |
| Friday, May 25, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 21, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 4, 2018 | SUSPENSION LETTER WRITTEN |
| Tuesday, December 4, 2018 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, June 12, 2019 | FINAL REFUSAL E-MAILED |
| Wednesday, June 12, 2019 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, December 10, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 10, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 12, 2019 | FINAL REFUSAL WRITTEN |
| Tuesday, December 10, 2019 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, December 12, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 24, 2019 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, January 7, 2020 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, January 7, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 7, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 2, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 3, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 17, 2020 | ASSIGNED TO LIE |
| Friday, April 24, 2020 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, January 7, 2020 | NON-FINAL ACTION WRITTEN |
| Thursday, April 2, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 8, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 13, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 2, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 2, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 18, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, August 18, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, May 26, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |