| Serial Number | 88979852 |
| Word Mark | MARS REWARDS |
| Filing Date | Wednesday, May 6, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 18, 2021 |
| Registration Number | 6352067 |
| Registration Date | Tuesday, May 18, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 2, 2021 |
| Disclaimer with Predetermined Text | "REWARDS" |
| Goods and Services | Downloadable mobile software applications for customers to participate in a loyalty and incentive reward program and a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program |
| Goods and Services | Providing cash and other rebates/or credit card and debit card use as part of a customer loyalty and incentive reward program |
| Goods and Services | Providing temporary use of a non-downloadable web-based application for customers to participate in a loyalty and incentive reward program to participate in a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program; software as a service (SAAS) services featuring software for customers to participate in a loyalty and incentive reward program to participate in a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 17, 2020 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, June 11, 2019 |
| First Use In Commerce Date | Thursday, August 20, 2020 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 17, 2020 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, June 11, 2019 |
| First Use In Commerce Date | Thursday, August 20, 2020 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, October 17, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, June 11, 2019 |
| First Use In Commerce Date | Thursday, August 20, 2020 |
| Party Name | MARS Rewards, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mexia, TX 76667 |
| Party Name | MARS Rewards, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mexia, TX 76667 |
| Party Name | MARS Rewards, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mexia, TX 76667 |
| Event Date | Event Description |
| Tuesday, May 18, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 2, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 2, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, January 28, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 28, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, January 28, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 28, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, January 28, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, January 26, 2021 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, January 19, 2021 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, January 6, 2021 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Tuesday, January 5, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 5, 2021 | USE AMENDMENT ACCEPTED |
| Monday, December 14, 2020 | DIVISIONAL PROCESSING COMPLETE |
| Friday, October 16, 2020 | DIVISIONAL REQUEST RECEIVED |
| Friday, December 11, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, November 24, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, November 20, 2020 | ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST |
| Friday, October 16, 2020 | TEAS REQUEST TO DIVIDE RECEIVED |
| Monday, October 26, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, October 22, 2020 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, October 22, 2020 | USE AMENDMENT FILED |
| Wednesday, October 21, 2020 | TEAS AMENDMENT OF USE RECEIVED |
| Saturday, October 17, 2020 | UNRESPONSIVE/DUPLICATE PAPER RECEIVED |
| Friday, October 16, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 16, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 6, 2020 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, August 6, 2020 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, August 6, 2020 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Thursday, August 6, 2020 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Friday, July 31, 2020 | ASSIGNED TO EXAMINER |
| Tuesday, May 19, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, May 9, 2020 | NEW APPLICATION ENTERED IN TRAM |