MARS Trademark
Trademark Overview
On Wednesday, September 11, 2019, a trademark application was filed for MARS with the United States Patent and Trademark Office. The USPTO has given the MARS trademark a serial number of 88612344. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Wednesday, June 5, 2024. This trademark is owned by Mars, Incorporated. The MARS trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, Staple Food Products, Natural Agricultural Products, Advertising, Business and Retail Services, Insurance & Financial Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:
Cocoa; rice; pasta; noodles; couscous; preparations made from cereals, namely cereal bars and cereal based energy bars; processed cereals; processed grains; confectionery, namely, candy and chocolate; cakes; biscuits; high-protein cereal bars; ice cream; puddings; popcorn; grain-based chips; condiments, namely, savory sauces used as condiments; sauces; cooking sauces; sauce mixes; marinades; chutneys; farinaceous food pastes for human consumption; relishes; gravy; pasta sauce; pesto sauce; tomato sauce; soy sauce; mustard; vinegar; salt; spices; seasonings; processed herbs for cooking; food flavourings, other than essential oils; pasta-based prepared meals; rice-based prepared meals; noodle-based prepared meals; instant noodles; instant rice; cereal-based snack food; rice-based snack food; pasta-based snack food
Educational services, namely, conducting training seminars in the fields of food, cooking, pet care, health, wellbeing and nutrition; organization and management of seminars, workshops, conferences, congresses and symposiums all providing training and educational tutorials in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, natural science, earth science and veterinary practice; leisure facilities for animals, namely, dog and equine training services; educational services, namely, conducting classes, training seminars, training conferences, and training workshops all in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, natural science, earth science and veterinary practice; organization of cultural or educational exhibitions in t...
Preserved vegetables; vegetables, dried; vegetables, cooked; processed vegetables; dried edible fungi; processed nuts; processed pulses; processed legumes; soya beans, preserved, for food; tofu; whey; formed textured vegetable protein for use as a meat substitute; pickles; preparations for making soup; soups; preparations for making bouillon; bouillon; dairy based spreads; dairy based dips; dairy based beverages; dairy based food beverages also containing cocoa; milk; milk products excluding ice cream, ice milk and frozen yogurt; milk substitutes; milk powder for nutritional purposes; protein milk; coconut milk; cheese; yoghurt; prepared nuts; seeds prepared for human consumption, not being seasonings or flavourings; bean-based snack foods; nut-based snack foods; vegetable-based snack foods; prepared entrees consisting primarily of vegetables
Veterinary preparations and articles, namely, diagnostic preparations for veterinary purposes, veterinary vaccines, pharmaceutical preparations for animals medicated supplements for foodstuffs for animals and medicated animal feed; medicated dentifrices; hygienic preparations namely sanitary sterilizing preparations; dietetic food and beverages adapted for veterinary use; food supplements; dietary beverage supplements for human consumption in liquid and dry mix form; health food supplements; dietary supplements; dietetic preparations adapted for veterinary use; vitamins; vitamin preparations and supplements; dietary and nutritional supplements for humans; dietary and nutritional supplements for animals; additives in the nature of dietary supplements for animals
On-line business fundraising; charitable fundraising; financial sponsorship of non-profit organizations, educational institutions, non-governmental organizations and community organizations; advisory, consultancy and information services all in the field of charitable fundraising and financial sponsorship
business management analysis, retail store services, wholesale store services, mail order catalog services and online retail store services all featuring food, beverages, pet food, pet care products, pet products, dietary products, nutritional products, veterinary products, kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products; wholesale distributorship services all featuring food, beverages, pet food, pet care products, pet products, dietary products, nutritional products, veterinary products, kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products; providing consumer product information relating to food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, dietary products, nutritional products, veterinary products, kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products; business ma...
Veterinary services; animal hospital services; services for the care of pet animals, namely, pet hospital services; hygienic and beauty care for animals; agricultural advisory services in the field of sustainable farming practices; animal breeding; animal healthcare services; animal grooming services; human healthcare services; human hygiene care; dietary, health and nutrition consultancy, guidance and advice; healthcare consultancy; veterinary consultancy; providing information for pet owners relating to animal health welfare services; providing information relating to human health welfare services; health, dietary and nutrition diagnosis and guidance; providing medical and veterinary information; providing information in the fields of agricultural advice, veterinary medicine, health care for pets, nutrition for animals and pets, health care, wellness, nutrition, medical information about pharmaceuticals and medical services
Agricultural, horticultural and forestry products, namely, unprocessed grains, bulbs and seeds for planting; living plants; foodstuffs and fodder for animals, birds and fish; beverages for animals; pet foods; fortified foodstuffs for animals; animal feeds; edible chewing bones for dogs; edible chews for animals; edible treats for animals; wood shavings and chopped straw for animal bedding; litter for animals
Science and technology services, namely, scientific and technological research and design in the fields of food, health, nutrition, pet care, agriculture, life sciences, veterinary science and environmental science; medical and pharmacological research; agricultural research; veterinary research; food research; environmental testing; pharmaceutical research; environmental science technical consultancy; scientific consultancy in the fields of food, health, nutrition, pet care, agriculture, life sciences, veterinary science and environmental science; biochemistry research consultancy; biology research consultancy; scientific research and development; biological research and medical research; veterinary laboratory services; medical laboratory services; providing scientific research information in the fields of food, health, nutrition, pet care, agriculture, life sciences, veterinary science and environmental science all via an online searchable database; providing information all relating...
General Information
| Serial Number | 88612344 |
| Word Mark | MARS |
| Filing Date | Wednesday, September 11, 2019 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Wednesday, June 5, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, May 2, 2023 |
Trademark Statements
| Goods and Services | Cocoa; rice; pasta; noodles; couscous; preparations made from cereals, namely cereal bars and cereal based energy bars; processed cereals; processed grains; confectionery, namely, candy and chocolate; cakes; biscuits; high-protein cereal bars; ice cream; puddings; popcorn; grain-based chips; condiments, namely, savory sauces used as condiments; sauces; cooking sauces; sauce mixes; marinades; chutneys; farinaceous food pastes for human consumption; relishes; gravy; pasta sauce; pesto sauce; tomato sauce; soy sauce; mustard; vinegar; salt; spices; seasonings; processed herbs for cooking; food flavourings, other than essential oils; pasta-based prepared meals; rice-based prepared meals; noodle-based prepared meals; instant noodles; instant rice; cereal-based snack food; rice-based snack food; pasta-based snack food |
| Goods and Services | Educational services, namely, conducting training seminars in the fields of food, cooking, pet care, health, wellbeing and nutrition; organization and management of seminars, workshops, conferences, congresses and symposiums all providing training and educational tutorials in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, natural science, earth science and veterinary practice; leisure facilities for animals, namely, dog and equine training services; educational services, namely, conducting classes, training seminars, training conferences, and training workshops all in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, natural science, earth science and veterinary practice; organization of cultural or educational exhibitions in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, natural science, earth science and veterinary practice; educational services, namely, providing online training and educational tutorials in the fields of agriculture, environment, sustainability, social responsibility, human rights, food, cooking, animals, pet food, pet care, health, well-being, nutrition, healthcare, natural science, earth science and veterinary practice; interactive educational services in the nature of computer-assisted training and educational tutorials in the fields of food, cooking, pet care, health, well-being and nutrition |
| Description of Mark | The mark consists of the word MARS in a stylized form in blue. |
| Goods and Services | Preserved vegetables; vegetables, dried; vegetables, cooked; processed vegetables; dried edible fungi; processed nuts; processed pulses; processed legumes; soya beans, preserved, for food; tofu; whey; formed textured vegetable protein for use as a meat substitute; pickles; preparations for making soup; soups; preparations for making bouillon; bouillon; dairy based spreads; dairy based dips; dairy based beverages; dairy based food beverages also containing cocoa; milk; milk products excluding ice cream, ice milk and frozen yogurt; milk substitutes; milk powder for nutritional purposes; protein milk; coconut milk; cheese; yoghurt; prepared nuts; seeds prepared for human consumption, not being seasonings or flavourings; bean-based snack foods; nut-based snack foods; vegetable-based snack foods; prepared entrees consisting primarily of vegetables |
| Goods and Services | Veterinary preparations and articles, namely, diagnostic preparations for veterinary purposes, veterinary vaccines, pharmaceutical preparations for animals medicated supplements for foodstuffs for animals and medicated animal feed; medicated dentifrices; hygienic preparations namely sanitary sterilizing preparations; dietetic food and beverages adapted for veterinary use; food supplements; dietary beverage supplements for human consumption in liquid and dry mix form; health food supplements; dietary supplements; dietetic preparations adapted for veterinary use; vitamins; vitamin preparations and supplements; dietary and nutritional supplements for humans; dietary and nutritional supplements for animals; additives in the nature of dietary supplements for animals |
| Goods and Services | On-line business fundraising; charitable fundraising; financial sponsorship of non-profit organizations, educational institutions, non-governmental organizations and community organizations; advisory, consultancy and information services all in the field of charitable fundraising and financial sponsorship |
| Indication of Colors claimed | The color(s) blue is/are claimed as a feature of the mark. |
| Goods and Services | business management analysis, retail store services, wholesale store services, mail order catalog services and online retail store services all featuring food, beverages, pet food, pet care products, pet products, dietary products, nutritional products, veterinary products, kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products; wholesale distributorship services all featuring food, beverages, pet food, pet care products, pet products, dietary products, nutritional products, veterinary products, kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products; providing consumer product information relating to food, beverages, pet food, pet care products, pet products, healthcare products, hygiene products, dietary products, nutritional products, veterinary products, kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products; business management consulting for veterinarians; business management consulting for retail stores featuring foodstuffs for animals; business management for veterinary practice |
| Goods and Services | Veterinary services; animal hospital services; services for the care of pet animals, namely, pet hospital services; hygienic and beauty care for animals; agricultural advisory services in the field of sustainable farming practices; animal breeding; animal healthcare services; animal grooming services; human healthcare services; human hygiene care; dietary, health and nutrition consultancy, guidance and advice; healthcare consultancy; veterinary consultancy; providing information for pet owners relating to animal health welfare services; providing information relating to human health welfare services; health, dietary and nutrition diagnosis and guidance; providing medical and veterinary information; providing information in the fields of agricultural advice, veterinary medicine, health care for pets, nutrition for animals and pets, health care, wellness, nutrition, medical information about pharmaceuticals and medical services |
| Goods and Services | Agricultural, horticultural and forestry products, namely, unprocessed grains, bulbs and seeds for planting; living plants; foodstuffs and fodder for animals, birds and fish; beverages for animals; pet foods; fortified foodstuffs for animals; animal feeds; edible chewing bones for dogs; edible chews for animals; edible treats for animals; wood shavings and chopped straw for animal bedding; litter for animals |
| Goods and Services | Science and technology services, namely, scientific and technological research and design in the fields of food, health, nutrition, pet care, agriculture, life sciences, veterinary science and environmental science; medical and pharmacological research; agricultural research; veterinary research; food research; environmental testing; pharmaceutical research; environmental science technical consultancy; scientific consultancy in the fields of food, health, nutrition, pet care, agriculture, life sciences, veterinary science and environmental science; biochemistry research consultancy; biology research consultancy; scientific research and development; biological research and medical research; veterinary laboratory services; medical laboratory services; providing scientific research information in the fields of food, health, nutrition, pet care, agriculture, life sciences, veterinary science and environmental science all via an online searchable database; providing information all relating to medical and veterinary research and development; basic and clinical research in the fields of natural science products and medicine; providing scientific research information all relating to the environment, sustainability, natural science and earth science; design and testing for new product development; product development of medical diagnostic apparatus; product development consultation; research and development of new products; computer services, namely, creating an online community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; software as a service (SAAS) services featuring software for monitoring medical diagnostic apparatus for human or animal health and nutrition; platform as a service (PaaS) featuring computer software platforms for voice command and recognition software and voice-enabled software applications; platform as a service (PaaS) featuring computer software platforms for personal assistant software; software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud- connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; software as a service (SAAS) services featuring software for analysing personal preferences and generating recommendations in the fields of food, health, pet care and nutrition; interactive hosting services which allow users to publish and share their own content, photos, videos, text, data and images online; hosting online web facilities for conducting interactive discussions |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 031 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Mars, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 22101-3883 |
| Party Name | Mars, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 221013883 |
Trademark Events
| Event Date | Event Description |
| Saturday, September 14, 2019 | NEW APPLICATION ENTERED |
| Friday, September 20, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 5, 2019 | ASSIGNED TO EXAMINER |
| Friday, December 6, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, December 6, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, December 6, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 21, 2020 | NON-FINAL ACTION WRITTEN |
| Friday, February 21, 2020 | NON-FINAL ACTION E-MAILED |
| Friday, February 21, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 21, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, August 21, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 21, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, September 3, 2020 | SUSPENSION LETTER WRITTEN |
| Thursday, September 3, 2020 | LETTER OF SUSPENSION E-MAILED |
| Thursday, September 3, 2020 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Thursday, July 15, 2021 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Monday, February 7, 2022 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Tuesday, March 1, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 1, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 1, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 1, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 1, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 1, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 13, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, September 13, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 13, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 9, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 10, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 17, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 24, 2023 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |
| Monday, March 27, 2023 | ELECTRONIC RECORD REVIEW COMPLETE |
| Wednesday, April 12, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 2, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 2, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 27, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, December 18, 2023 | SOU TEAS EXTENSION RECEIVED |
| Monday, December 18, 2023 | SOU EXTENSION 1 FILED |
| Monday, December 18, 2023 | SOU EXTENSION 1 GRANTED |
| Wednesday, December 20, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 5, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 5, 2024 | SOU EXTENSION 2 FILED |
| Wednesday, June 5, 2024 | SOU EXTENSION 2 GRANTED |
| Thursday, June 13, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, November 22, 2024 | SOU TEAS EXTENSION RECEIVED |
