MARKETVALUE INDEX Trademark
Trademark Overview
On Thursday, May 15, 2025, a trademark application was filed for MARKETVALUE INDEX with the United States Patent and Trademark Office. The USPTO has given the MARKETVALUE INDEX trademark a serial number of 99188039. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Tuesday, February 3, 2026. This trademark is owned by EquiTrust Life Insurance Company. The MARKETVALUE INDEX trademark is filed in the Insurance & Financial Services category with the following description:
Financial services, namely, investment management of and distribution of equity indexed annuities
General Information
| Serial Number | 99188039 |
| Word Mark | MARKETVALUE INDEX |
| Filing Date | Thursday, May 15, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Tuesday, February 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| NOT AVAILABLE | INDEX |
| Pseudo Mark | MARKET VALUE |
| Goods and Services | Financial services, namely, investment management of and distribution of equity indexed annuities |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 15, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, June 15, 2004 |
| First Use In Commerce Date | Tuesday, June 15, 2004 |
Trademark Owner History
| Party Name | EquiTrust Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 |
Trademark Events
| Event Date | Event Description |
| Thursday, May 15, 2025 | NEW APPLICATION ENTERED |
| Thursday, May 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 29, 2025 | ASSIGNED TO EXAMINER |
| Saturday, November 1, 2025 | NON-FINAL ACTION WRITTEN |
| Saturday, November 1, 2025 | NON-FINAL ACTION E-MAILED |
| Saturday, November 1, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 2, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, February 2, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 3, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
