MARKETVALUE INDEX Trademark

Trademark Overview

On Monday, June 28, 2004, a trademark application was filed for MARKETVALUE INDEX with the United States Patent and Trademark Office. The USPTO has given the MARKETVALUE INDEX trademark a serial number of 76599554. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, November 28, 2025. This trademark is owned by FBL FINANCIAL GROUP, INC.. The MARKETVALUE INDEX trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, investment management of and distribution of equity indexed annuities
marketvalue index

General Information

Serial Number76599554
Word MarkMARKETVALUE INDEX
Filing DateMonday, June 28, 2004
Status800 - REGISTERED AND RENEWED
Status DateFriday, November 28, 2025
Registration Number2986618
Registration DateTuesday, August 16, 2005
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesFinancial services, namely, investment management of and distribution of equity indexed annuities
NOT AVAILABLE"INDEX"
Pseudo MarkMARKET VALUE INDEX

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 12, 2004
Primary Code036
First Use Anywhere DateTuesday, June 15, 2004
First Use In Commerce DateTuesday, June 15, 2004

Trademark Owner History

Party NameEQUITRUST LIFE INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266
Party NameFBL FINANCIAL GROUP, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266
Party NameFBL FINANCIAL GROUP, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Trademark Events

Event DateEvent Description
Monday, July 12, 2004NEW APPLICATION ENTERED
Wednesday, February 2, 2005ASSIGNED TO EXAMINER
Tuesday, February 15, 2005NON-FINAL ACTION WRITTEN
Wednesday, February 16, 2005NON-FINAL ACTION MAILED
Tuesday, May 24, 2005PAPER RECEIVED
Tuesday, May 24, 2005USE AMENDMENT FILED
Wednesday, June 8, 2005AMENDMENT TO USE PROCESSING COMPLETE
Friday, June 24, 2005EXAMINERS AMENDMENT -WRITTEN
Friday, June 24, 2005USE AMENDMENT ACCEPTED
Friday, June 24, 2005EXAMINERS AMENDMENT MAILED
Monday, June 27, 2005EXAMINER'S AMENDMENT ENTERED
Thursday, June 30, 2005APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Friday, July 1, 2005ASSIGNED TO LIE
Wednesday, July 6, 2005LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, August 16, 2005REGISTERED-SUPPLEMENTAL REGISTER
Monday, August 15, 2011TEAS SECTION 8 RECEIVED
Friday, August 26, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, August 27, 2011REGISTERED - SEC. 8 (6-YR) ACCEPTED
Saturday, August 27, 2011NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED
Wednesday, September 14, 2011UNDELIVERABLE MAIL - NO ACTION TAKEN
Wednesday, December 7, 2011AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, May 14, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, June 30, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 30, 2015TEAS SECTION 8 & 9 RECEIVED
Friday, July 24, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 24, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, July 24, 2015REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, July 24, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Thursday, August 16, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 20, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, May 20, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 20, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 20, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, May 20, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 20, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 14, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, July 14, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 14, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 14, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 14, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 16, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 15, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 15, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, November 15, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 15, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, August 15, 2025TEAS SECTION 8 & 9 RECEIVED
Friday, November 28, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 28, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, November 28, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, November 28, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

index marketvalue equity indexed annuities distribution management services namely investment financial