Goods and Services | Providing on-line non-downloadable software for account-based marketing; providing on-line non-downloadable software and applications for personalization and targeting of digital advertisements and digital marketing campaigns; providing on-line non-downloadable software featuring predictive analytics to identify, rank, and compile lists of target customers and accounts based on customer profiles, user target criteria, or other parameters defining potential customers for the user; providing online non-downloadable software and applications enabling users to capture and utilize internet user behavioral data for utilization in marketing, personalize digital marketing campaigns for specific market segments and types of people based upon criteria selected by the users, collect and analyze search and behavioral data of internet users, and target digital marketing to specific market channels, persons, or groups of people selected by the users; providing online non-downloadable software and applications featuring technology enabling users to cross-reference customer provided prospect information with propensity information and with behavioral data; providing online non-downloadable software and applications enabling users to create and manage advertising campaigns, develop marketing campaigns and strategies, manage marketing campaigns, analyze the overall effectiveness of their marketing campaigns and marketing spending, and conduct market segment analysis; providing on-line non-downloadable software featuring data compiled for business-to-business communications including sales and marketing; providing on-line non-downloadable software that provides access to a database of companies and contacts allowing users to search for targeted prospects and view the company and contact information in the nature of name, email address, telephone contact information, and reporting structure; providing on-line non-downloadable software for accessing, extracting, and organizing information from the internet and other sources regarding people, companies, products, markets, industries, and other categories to develop databases of information and to enable searching of those databases; providing on-line non-downloadable software for collecting and disseminating information about sales prospects and managing the sales process, sales marketing providing on-line non-downloadable software for building customized lists, namely, lists of business, directory, firmographic and technographic data for use in market research; software as a service (SAAS) services featuring computer software for performing predictive analytics, data compilation and analysis, and business data analysis; software as a service (SAAS) services featuring software for use in collecting and disseminating information about sales prospects and managing the sales process, sales marketing; software as a service (SAAS) services featuring software that analyzes data, and generates reports related to sales and marketing; software as a service (SAAS) services featuring software for use in compiling and tracking information about technology used on the websites of others |