MARCH MAYHEM Trademark

Trademark Overview


On Wednesday, October 6, 2010, a trademark application was filed for MARCH MAYHEM with the United States Patent and Trademark Office. The USPTO has given the MARCH MAYHEM trademark a serial number of 85146741. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 9, 2024. This trademark is owned by March Madness Athletic Association LLC. The MARCH MAYHEM trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Entertainment services in the nature of athletic contests, games, tournaments, exhibitions and events; Providing athletic information via the Internet

Promoting the goods and services of others by allowing others to affiliate their goods and services with intercollegiate athletic events; association services, namely, promoting the interests of intercollegiate athletics
march mayhem

General Information


Serial Number85146741
Word MarkMARCH MAYHEM
Filing DateWednesday, October 6, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 9, 2024
Registration Number4376829
Registration DateTuesday, July 30, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 12, 2011

Trademark Statements


Goods and ServicesEntertainment services in the nature of athletic contests, games, tournaments, exhibitions and events; Providing athletic information via the Internet
Goods and ServicesPromoting the goods and services of others by allowing others to affiliate their goods and services with intercollegiate athletic events; association services, namely, promoting the interests of intercollegiate athletics

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 9, 2024
Primary Code035
First Use Anywhere DateThursday, March 1, 2012
First Use In Commerce DateThursday, March 1, 2012

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 9, 2024
Primary Code041
First Use Anywhere DateThursday, March 1, 2012
First Use In Commerce DateThursday, March 1, 2012

Trademark Owner History


Party NameTHE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressINDIANAPOLIS, IN 46206

Party NameTHE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Party Type21 - New Owner After Publication
Legal Entity Type99 - Other
AddressINDIANAPOLIS, IN 46206

Party NameMarch Madness Athletic Association LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBloomington, IL 61704

Party NameMarch Madness Athletic Association LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBloomington, IL 61704

Trademark Events


Event DateEvent Description
Friday, February 9, 2024CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, July 30, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, August 10, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, August 10, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, August 10, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 3, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, July 30, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 30, 2013REGISTERED-PRINCIPAL REGISTER
Friday, June 28, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, June 27, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, June 20, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, June 7, 2013STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 30, 2013USE AMENDMENT FILED
Friday, May 24, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 30, 2013TEAS STATEMENT OF USE RECEIVED
Saturday, November 3, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 1, 2012SOU EXTENSION 1 GRANTED
Thursday, November 1, 2012SOU EXTENSION 1 FILED
Thursday, November 1, 2012SOU TEAS EXTENSION RECEIVED
Thursday, September 27, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 1, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 19, 2012PAPER RECEIVED
Monday, March 19, 2012TTAB RELEASE CASE TO TRADEMARKS
Monday, March 19, 2012OPPOSITION TERMINATED NO. 999999
Monday, March 19, 2012OPPOSITION DISMISSED NO. 999999
Wednesday, October 12, 2011OPPOSITION INSTITUTED NO. 999999
Tuesday, May 10, 2011EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, April 12, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 12, 2011PUBLISHED FOR OPPOSITION
Thursday, March 10, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 9, 2011ASSIGNED TO LIE
Friday, February 11, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 10, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 9, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 9, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, December 23, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, December 23, 2010NON-FINAL ACTION E-MAILED
Thursday, December 23, 2010NON-FINAL ACTION WRITTEN
Thursday, December 23, 2010ASSIGNED TO EXAMINER
Tuesday, October 12, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, October 9, 2010NEW APPLICATION ENTERED