| Serial Number | 77489880 |
| Word Mark | MARCH MADNESS ON DEMAND |
| Filing Date | Tuesday, June 3, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 14, 2015 |
| Registration Number | 3560799 |
| Registration Date | Tuesday, January 13, 2009 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 28, 2008 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "ON DEMAND" |
| Description of Mark | The mark consists of the words "MARCH MADNESS ON DEMAND" superimposed over a basketball and basketball net with swirls. |
| Goods and Services | webcasting of athletic games, tournaments, exhibitions, and events via the internet |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 14, 2015 |
| Primary Code | 038 |
| First Use Anywhere Date | Tuesday, February 28, 2006 |
| First Use In Commerce Date | Tuesday, February 28, 2006 |
| Party Name | THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | INDIANAPOLIS, IN 46206 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Event Date | Event Description |
| Friday, August 14, 2015 | CANCELLED SEC. 8 (6-YR) |
| Thursday, September 27, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, January 13, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 28, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 8, 2008 | NOTICE OF PUBLICATION |
| Thursday, September 25, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, September 24, 2008 | ASSIGNED TO LIE |
| Monday, September 15, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, September 15, 2008 | EXAMINER'S AMENDMENT ENTERED |
| Monday, September 15, 2008 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, September 15, 2008 | EXAMINERS AMENDMENT E-MAILED |
| Monday, September 15, 2008 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, September 13, 2008 | ASSIGNED TO EXAMINER |
| Tuesday, June 10, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, June 9, 2008 | NEW APPLICATION ENTERED IN TRAM |