| Serial Number | 75109860 |
| Word Mark | MARCH MADNESS EXPERIENCE |
| Filing Date | Friday, May 24, 1996 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, December 12, 2022 |
| Registration Number | 2608347 |
| Registration Date | Tuesday, August 20, 2002 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 28, 2002 |
| Goods and Services | entertainment services in the nature of amusement facilities |
| Goods and Services | [ clocks and ] [ornamental pins] |
| Goods and Services | [wearing apparel, namely, caps, T-shirts, sweatshirts] |
| Goods and Services | [cups] |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Friday, September 7, 2012 |
| Primary Code | 014 |
| First Use Anywhere Date | Tuesday, February 28, 1995 |
| First Use In Commerce Date | Tuesday, February 28, 1995 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Friday, September 7, 2012 |
| Primary Code | 021 |
| First Use Anywhere Date | Tuesday, February 28, 1995 |
| First Use In Commerce Date | Tuesday, February 28, 1995 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Monday, December 12, 2022 |
| Primary Code | 025 |
| First Use Anywhere Date | Tuesday, February 28, 1995 |
| First Use In Commerce Date | Tuesday, February 28, 1995 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 12, 1996 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, February 28, 1995 |
| First Use In Commerce Date | Tuesday, February 28, 1995 |
| Party Name | THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | Indianapolis, IN 46206 |
| Party Name | MARCH MADNESS ATHLETIC ASSOCIATION, L.L.C. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | MARCH MADNESS ATHLETIC ASSOCIATION, L.L.C. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | MARCH MADNESS ATHLETIC ASSOCIATION, L.L.C. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | Illinios High School Association |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Bloomington, IL 617022715 |
| Event Date | Event Description |
| Monday, January 14, 2002 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, September 27, 1996 | ASSIGNED TO EXAMINER |
| Thursday, October 3, 1996 | ASSIGNED TO EXAMINER |
| Thursday, October 24, 1996 | NON-FINAL ACTION MAILED |
| Thursday, January 23, 1997 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 18, 1997 | LETTER OF SUSPENSION MAILED |
| Wednesday, February 4, 1998 | ASSIGNED TO EXAMINER |
| Tuesday, October 16, 2001 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 18, 2005 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 18, 2005 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, February 20, 2009 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, January 16, 2002 | EXAMINERS AMENDMENT MAILED |
| Wednesday, January 23, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 8, 2002 | NOTICE OF PUBLICATION |
| Tuesday, May 28, 2002 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 20, 2002 | REGISTERED-PRINCIPAL REGISTER |
| Friday, January 11, 2008 | CASE FILE IN TICRS |
| Friday, February 20, 2009 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, April 20, 2011 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, September 7, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Monday, February 23, 2009 | ASSIGNED TO PARALEGAL |
| Monday, March 16, 2009 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Monday, August 20, 2012 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, August 20, 2012 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Friday, September 7, 2012 | REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED |
| Friday, September 7, 2012 | REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 |
| Friday, September 7, 2012 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, September 7, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, December 12, 2022 | REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED |
| Thursday, September 27, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, August 20, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, May 31, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, December 12, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, December 12, 2022 | REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 |
| Monday, December 12, 2022 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Monday, December 12, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, October 15, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 15, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 15, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, October 15, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 15, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 15, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |