| Serial Number | 76593376 |
| Word Mark | MARCH MADNESS |
| Filing Date | Friday, May 21, 2004 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, November 4, 2025 |
| Registration Number | 3025527 |
| Registration Date | Tuesday, December 13, 2005 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 20, 2005 |
| Goods and Services | Telecommunications services; namely the transmission of voice, data, images, audio, video and information via local and long distance telephone, satellite and global computer networks; leasing telecommunications equipment, components, systems and supplies; electronic mail services; telephone voice messaging services; providing multiple-user access to global computer networks to transmit, receive and otherwise access and use information of general interest to consumers; web casting of athletic games, tournaments, exhibitions, and events via the Internet |
| Goods and Services | providing sports information via the Internet |
| Goods and Services | [ Computer game software and related instructional manuals and guides sold as a unit] |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Monday, February 29, 2016 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, February 29, 1996 |
| First Use In Commerce Date | Thursday, February 29, 1996 |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 4, 2004 |
| Primary Code | 038 |
| First Use Anywhere Date | Wednesday, February 28, 2001 |
| First Use In Commerce Date | Wednesday, February 28, 2001 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 4, 2004 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, February 28, 1995 |
| First Use In Commerce Date | Tuesday, February 28, 1995 |
| Party Name | THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | Indianapolis, IN 46206 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Party Name | March Madness Athletic Association LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bloomington, IL 61704 |
| Event Date | Event Description |
| Friday, June 4, 2004 | NEW APPLICATION ENTERED |
| Tuesday, December 21, 2004 | ASSIGNED TO EXAMINER |
| Tuesday, December 21, 2004 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 22, 2004 | NON-FINAL ACTION MAILED |
| Monday, March 7, 2005 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 27, 2005 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 27, 2005 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 5, 2005 | AMENDMENT FROM APPLICANT ENTERED |
| Monday, May 16, 2005 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 23, 2005 | ASSIGNED TO LIE |
| Wednesday, June 8, 2005 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 31, 2005 | NOTICE OF PUBLICATION |
| Tuesday, September 20, 2005 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 13, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, June 7, 2012 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, June 15, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, June 15, 2012 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, June 15, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, September 27, 2012 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, December 11, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, December 11, 2015 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, February 25, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 29, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, February 29, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, February 29, 2016 | REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD |
| Monday, February 29, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, October 15, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 15, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 15, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 15, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 15, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 15, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, December 13, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, July 17, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, November 3, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 4, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, November 4, 2025 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, November 4, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |