MARCH MADNESS Trademark

Trademark Overview


On Monday, February 22, 1993, a trademark application was filed for MARCH MADNESS with the United States Patent and Trademark Office. The USPTO has given the MARCH MADNESS trademark a serial number of 74360563. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, January 31, 2022. This trademark is owned by National Collegiate Athletic Association. The MARCH MADNESS trademark is filed in the Education & Entertainment Services category with the following description:

entertainment in the nature of basketball tournaments between college teams
march madness

General Information


Serial Number74360563
Word MarkMARCH MADNESS
Filing DateMonday, February 22, 1993
Status800 - REGISTERED AND RENEWED
Status DateMonday, January 31, 2022
Registration Number2485443
Registration DateTuesday, September 4, 2001
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 14, 2000

Trademark Statements


Goods and Servicesentertainment in the nature of basketball tournaments between college teams

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, April 27, 1993
Primary Code041
First Use Anywhere DateWednesday, March 31, 1982
First Use In Commerce DateWednesday, March 31, 1982

Trademark Owner History


Party NameTHE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressIndianapolis, IN 46206

Party NameMARCH MADNESS ATHLETIC ASSOCIATION, L.L.C.
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBLOOMINGTON, IL 61704

Party NameMARCH MADNESS ATHLETIC ASSOCIATION, L.L.C.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBLOOMINGTON, IL 61704

Party NameMARCH MADNESS ATHLETIC ASSOCIATION, L.L.C.
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressBLOOMINGTON, IL 61704

Party NameNational Collegiate Athletic Association
Party Type10 - Original Applicant
Legal Entity Type07 - Unincorporated Association
AddressOverland Park, KS 66211

Trademark Events


Event DateEvent Description
Thursday, March 24, 1994CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 27, 1995ASSIGNED TO EXAMINER
Friday, June 7, 1996ASSIGNED TO EXAMINER
Friday, May 14, 1993ASSIGNED TO EXAMINER
Wednesday, May 19, 1993ASSIGNED TO EXAMINER
Monday, June 14, 1993NON-FINAL ACTION MAILED
Thursday, December 16, 1993CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 7, 1994LETTER OF SUSPENSION MAILED
Tuesday, July 8, 1997ASSIGNED TO EXAMINER
Thursday, May 7, 1998ASSIGNED TO EXAMINER
Monday, June 1, 1998CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 22, 1999ASSIGNED TO EXAMINER
Tuesday, November 14, 2000PUBLISHED FOR OPPOSITION
Tuesday, February 6, 2001NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 17, 2001PETITION TO DIRECTOR RECEIVED
Monday, June 10, 1996LETTER OF SUSPENSION MAILED
Sunday, June 16, 1996UNRESPONSIVE/DUPLICATE PAPER RECEIVED
Wednesday, August 30, 2000APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 13, 2000NOTICE OF PUBLICATION
Tuesday, April 17, 2001PETITION TO DIRECTOR RECEIVED
Wednesday, April 25, 2001PETITION TO DIRECTOR GRANTED
Tuesday, September 4, 2001REGISTERED-PRINCIPAL REGISTER
Friday, March 18, 2005TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 18, 2005ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 5, 2007CASE FILE IN TICRS
Tuesday, September 4, 2007TEAS SECTION 8 & 15 RECEIVED
Tuesday, September 4, 2007REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, April 17, 2001USE AMENDMENT FILED
Wednesday, April 25, 2001STATEMENT OF USE PROCESSING COMPLETE
Monday, April 30, 2001ASSIGNED TO EXAMINER
Tuesday, May 1, 2001ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 4, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, September 17, 2007ASSIGNED TO PARALEGAL
Monday, October 1, 2007REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, August 9, 2011TEAS SECTION 8 & 9 RECEIVED
Thursday, August 11, 2011REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, August 11, 2011REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, September 27, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, January 31, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, January 31, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, August 23, 2021TEAS SECTION 8 & 9 RECEIVED
Monday, January 31, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, January 31, 2022REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, October 15, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 15, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 15, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, October 15, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 15, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 15, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED