MAKEUP THAT THINKS IT'S SKINCARE Trademark
Trademark Overview
On Wednesday, June 4, 2025, a trademark application was filed for MAKEUP THAT THINKS IT'S SKINCARE with the United States Patent and Trademark Office. The USPTO has given the MAKEUP THAT THINKS IT'S SKINCARE trademark a serial number of 99217105. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 25, 2025. This trademark is owned by BrandCo Almay 2020 LLC. The MAKEUP THAT THINKS IT'S SKINCARE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Cosmetics and make-up; Make-up removing preparations; Non-medicated cleansers for personal use, namely, facial cleansers
General Information
| Serial Number | 99217105 |
| Word Mark | MAKEUP THAT THINKS IT'S SKINCARE |
| Filing Date | Wednesday, June 4, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, November 25, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 25, 2025 |
Trademark Statements
| Goods and Services | Cosmetics and make-up; Make-up removing preparations; Non-medicated cleansers for personal use, namely, facial cleansers |
| Pseudo Mark | MAKE UP THAT THINKS IT IS SKIN CARE |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 4, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | BrandCo Almay 2020 LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10041 |
| Party Name | BrandCo Almay 2020 LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10041 |
Trademark Events
| Event Date | Event Description |
| Wednesday, June 4, 2025 | NEW APPLICATION ENTERED |
| Wednesday, June 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, October 9, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 23, 2025 | ASSIGNED TO EXAMINER |
| Friday, October 24, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
