Trademark Overview
On Tuesday, November 26, 2024, a trademark application was filed for MAKE UP FOR EVER with the United States Patent and Trademark Office. The USPTO has given the MAKE UP FOR EVER trademark a serial number of 79418669. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, July 31, 2025. This trademark is owned by Make Up For Ever. The MAKE UP FOR EVER trademark is filed in the Advertising, Business and Retail Services, Cosmetics & Cleaning Products, Paper & Printed Material Products, Houseware & Glass Products, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:
Educational services namely, providing classes and tutorials relating to beauty care; information services relating to education and teaching in the field of beauty care; organizing and conducting of educational training courses in the field of beauty care; organizing and conducting colloquiums, congresses, conferences, seminars, symposiums for cultural and educational purposes in the field of beauty care; organization of contests, namely, arranging of contests; organization of exhibitions for cultural or educational purposes; organization of beauty contests; organization and conducting of training workshops in the field of beauty care; correspondence courses, namely, education in the field of beauty care rendered through correspondence courses; book lending; publication of books and texts other than for advertising; practical training demonstration, namely, providing educational demonstrations; film production, video tape film production; rental of sound recordings; rental of videotap...
Brushes in the nature of paintbrushes; tissues of paper for removing make-up; paintbrushes; pencil sharpeners
Perfumes; non-medicated soaps for personal use; non-medicated bath and shower gels and salts for cosmetic use; cosmetics for skin, body, face, nail and hair care; creams, milks, lotions, gels and powders for the face, body and hands for cosmetic use; make-up products, namely, make-up; toiletries, namely, non-medicated toiletry preparations; body deodorants
Demonstration of goods; distribution of samples for publicity purposes; organization of exhibitions for commercial or advertising purposes; sales promotion for third parties; marketing services; marketing services for self-service shops; presentation of goods on all communication media for the retailing of toiletries, perfumes, cosmetic products, make-up products, cosmetic products for face, hand and body care, cosmetic products for hair care and embellishment; retail store services featuring toiletries, perfumes, cosmetic products, make-up products, cosmetic products for face, hand and body care, cosmetic products for hair care and embellishment; loyalty, incentive and bonus program services, namely, providing incentive award programs for customers through issuance and processing of loyalty points for purchases of company's goods and services; customer loyalty services for commercial, promotional and/or advertising purposes; loyalty programs, namely, business administration of consume...
Hairdressing and beauty salon services; hygienic and beauty care services; advisory services with respect to beauty in the nature of beauty consultancy; esthetic advisory services in the nature of beauty consultation services; information services relating to beauty care, namely, providing beauty care information
Brushes, namely, cosmetic brushes; cosmetic utensils in the nature of foam applicator sticks for applying cosmetics; powder puffs; toilet utensils, namely, toilet brushes; shaving brushes; non-electric appliances for removing make-up; nail brushes; toilet cases, namely, fitted vanity cases; powder compacts for make-up, sold empty; cosmetic sponges, namely, toilet sponges being sponges for applying cosmetics
