MAKE LIFE MORE COLORFUL Trademark

Trademark Overview


On Tuesday, January 30, 2024, a trademark application was filed for MAKE LIFE MORE COLORFUL with the United States Patent and Trademark Office. The USPTO has given the MAKE LIFE MORE COLORFUL trademark a serial number of 98382011. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, October 3, 2024. This trademark is owned by Behr Process Corporation. The MAKE LIFE MORE COLORFUL trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Leather Products, Houseware & Glass Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Providing online, non-downloadable electronic publications in the nature of newsletters, magazines and brochures in the field of paint

Cases for smartphones;

Canvas shopping bags

Printed Materials in the nature of color samples; Printed Newsletters, Magazines and Brochures in the field of Paint; Pens; Paper notebooks

Clothing, namely, T-Shirts

Advertising, Marketing and Promotional Services in the field of Paint; Online Ordering Services and Online Retail Store Services in the field of Paints

Mugs; Aluminum water bottles sold empty; Plastic water bottles sold empty

Providing a Website Featuring Interior and Exterior Design Information in the field of Paint Color Selection
make life more colorful

General Information


Serial Number98382011
Word MarkMAKE LIFE MORE COLORFUL
Filing DateTuesday, January 30, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateThursday, October 3, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 5, 2024

Trademark Statements


Goods and ServicesProviding online, non-downloadable electronic publications in the nature of newsletters, magazines and brochures in the field of paint
Description of MarkThe mark consists of the words MAKE LIFE MORE COLORFUL inside a square design with rounded corners with a bear design appearing in the top right corner of the square.
Goods and ServicesCases for smartphones;
Goods and ServicesCanvas shopping bags
Goods and ServicesPrinted Materials in the nature of color samples; Printed Newsletters, Magazines and Brochures in the field of Paint; Pens; Paper notebooks
Goods and ServicesClothing, namely, T-Shirts
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAdvertising, Marketing and Promotional Services in the field of Paint; Online Ordering Services and Online Retail Store Services in the field of Paints
Goods and ServicesMugs; Aluminum water bottles sold empty; Plastic water bottles sold empty
Goods and ServicesProviding a Website Featuring Interior and Exterior Design Information in the field of Paint Color Selection

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2024
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBEHR PROCESS LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressSANTA ANA, CA 92705-5044

Party NameBehr Process Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92705

Trademark Events


Event DateEvent Description
Tuesday, January 30, 2024NEW APPLICATION ENTERED
Sunday, June 2, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, June 2, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, August 30, 2024NON-FINAL ACTION E-MAILED
Friday, August 30, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 30, 2024NON-FINAL ACTION WRITTEN
Saturday, August 24, 2024ASSIGNED TO EXAMINER
Friday, September 27, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 27, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, September 27, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 27, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 16, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED