| Serial Number | 98382011 |
| Word Mark | MAKE LIFE MORE COLORFUL |
| Filing Date | Tuesday, January 30, 2024 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Wednesday, December 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 5, 2024 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Mugs; Aluminum water bottles sold empty; Plastic water bottles sold empty |
| Goods and Services | Printed Materials in the nature of color samples; Printed Newsletters, Magazines and Brochures in the field of Paint; Pens; Paper notebooks |
| Goods and Services | Canvas shopping bags |
| Goods and Services | Providing a Website Featuring Interior and Exterior Design Information in the field of Paint Color Selection |
| Goods and Services | Clothing, namely, T-Shirts |
| Description of Mark | The mark consists of the words MAKE LIFE MORE COLORFUL inside a square design with rounded corners with a bear design appearing in the top right corner of the square. |
| Goods and Services | Providing online, non-downloadable electronic publications in the nature of newsletters, magazines and brochures in the field of paint |
| Goods and Services | Advertising, Marketing and Promotional Services in the field of Paint; Online Ordering Services and Online Retail Store Services in the field of Paints |
| Goods and Services | Cases for smartphones; |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BEHR PROCESS LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA ANA, CA 92705-5044 |
| Party Name | BEHR PROCESS LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA ANA, CA 92705-5044 |
| Party Name | Behr Process Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92705 |
| Event Date | Event Description |
| Tuesday, January 30, 2024 | NEW APPLICATION ENTERED |
| Sunday, June 2, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, June 2, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 20, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, August 24, 2024 | ASSIGNED TO EXAMINER |
| Friday, August 30, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, August 30, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, August 30, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 27, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 27, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 27, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 27, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 16, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 5, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 5, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 17, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, June 12, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, June 12, 2025 | SOU EXTENSION 1 FILED |
| Thursday, June 12, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, June 13, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, December 3, 2025 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 3, 2025 | SOU EXTENSION 2 FILED |
| Wednesday, December 3, 2025 | SOU EXTENSION 2 GRANTED |
| Thursday, December 4, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |