| Serial Number | 99270731 |
| Word Mark | MAKE IT LEGENDARY |
| Filing Date | Monday, July 7, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, February 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 30, 2025 |
| Goods and Services | Downloadable mobile applications for gaming, gambling and betting; downloadable mobile application for wagering; downloadable mobile application for sports betting and wagering |
| Goods and Services | Providing incentive awards for customers through the issuance and processing of loyalty points for participating in online betting and casino gambling |
| Goods and Services | Betting services; providing on-line betting and wagering services; betting and gambling services in the nature of interactive real time gambling, namely, sports betting, bingo, poker, roulette, baccarat, keno, card and casino games transmitted via a global computer network and via mobile phones; providing on-line card, bingo, poker, roulette, baccarat, keno and casino games; bookmaking services, namely, providing of information related to sports betting; entertainment services in the nature of sports betting; entertainment services in the nature of on-line computer games, on-line card games and on-line casino games transmitted via a global computer network and via mobile phones; betting, gambling and gaming services and information services relating thereto; organizing, arranging, and conducting sports betting and gambling tournaments, competitions and contests; organizing and conducting gaming contests and tournaments; provision of information relating to sporting events |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 7, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 7, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BetMGM, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jersey City, NJ 07311 US |
| Party Name | BetMGM, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jersey City, NJ 07311 US |
| Event Date | Event Description |
| Monday, July 7, 2025 | NEW APPLICATION ENTERED |
| Monday, July 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, November 12, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 24, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 1, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 30, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 30, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 24, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |