| Serial Number | 87923205 |
| Word Mark | MAKE IT COUNT |
| Filing Date | Wednesday, May 16, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 25, 2025 |
| Registration Number | 5654458 |
| Registration Date | Tuesday, January 15, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 30, 2018 |
| Description of Mark | The mark consists of the stylized wording "MAKEITCOUNT", with the wording "MAKE" and "COUNT" in white, and the wording "IT" in yellow, with the design of an arrow immediately to the right in yellow, all on a shaded background. |
| Indication of Colors claimed | The colors white and yellow are claimed as a feature of the mark. |
| Goods and Services | Administration of a customer loyalty program which provides discounts on goods and services or other rewards in the nature of earning and awarding of points for redemption for discounts, goods, services, travel, experiences and contests |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 26, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, November 1, 2017 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| Party Name | Marathon Petroleum Company LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Findlay, OH 45840 |
| Party Name | Marathon Petroleum Company LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Findlay, OH 45840 |
| Party Name | Marathon Petroleum Company LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Findlay, OH 45840 |
| Event Date | Event Description |
| Saturday, May 19, 2018 | NEW APPLICATION ENTERED |
| Wednesday, May 23, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 29, 2018 | ASSIGNED TO EXAMINER |
| Thursday, September 6, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 6, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Friday, September 21, 2018 | ASSIGNED TO LIE |
| Wednesday, October 10, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 30, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 30, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 15, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 26, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 26, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 26, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 26, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 26, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, January 15, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 25, 2025 | CANCELLED SEC. 8 (6-YR) |
| Saturday, September 22, 2018 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, May 24, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 6, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 6, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 6, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |