| Serial Number | 86439382 |
| Word Mark | MAKE EVERY HEALTHY CHOICE REWARDING |
| Filing Date | Thursday, October 30, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 31, 2025 |
| Registration Number | 4723896 |
| Registration Date | Tuesday, April 21, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 3, 2015 |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, June 22, 2014 |
| First Use In Commerce Date | Sunday, June 22, 2014 |
| Party Name | Walgreen Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Deerfield, IL 60015 |
| Party Name | Walgreen Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Deerfield, IL 60015 |
| Party Name | Walgreen Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Deerfield, IL 60015 |
| Event Date | Event Description |
| Monday, November 3, 2014 | NEW APPLICATION ENTERED |
| Monday, November 10, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 16, 2014 | ASSIGNED TO EXAMINER |
| Friday, December 19, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 14, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 3, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 3, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 21, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 21, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, October 21, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, February 10, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 10, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 10, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, February 22, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, February 22, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, February 22, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Sunday, April 21, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, September 17, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, October 31, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |