| Serial Number | 88733867 |
| Word Mark | MAGIC SWIRLZ |
| Filing Date | Thursday, December 19, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 1, 2020 |
| Registration Number | 6143709 |
| Registration Date | Tuesday, September 1, 2020 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 5, 2020 |
| Goods and Services | Bakery goods; Bakery goods, namely, bread, loaf bread, sliced bread, coffee cakes, bread rolls, cluster rolls, individual rolls, sandwich rolls, sweet rolls; Bakery products; Bakery products, namely, sweet bakery goods |
| Description of Mark | The mark consists of the stylized words "MAGIC SWIRLZ" with a spiral swirl dotting the letter "i" in "SWIRLZ". |
| Pseudo Mark | MAGIC SWIRLS |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "SWIRLS" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 28, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, March 2, 2020 |
| First Use In Commerce Date | Monday, March 2, 2020 |
| Party Name | King's Hawaiian Holding Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Torrance, CA 90501 |
| Party Name | King's Hawaiian Holding Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Torrance, CA 90501 |
| Party Name | King's Hawaiian Holding Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Torrance, CA 90501 |
| Event Date | Event Description |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, April 13, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, September 1, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 28, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Sunday, July 26, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, July 22, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, June 30, 2020 | USE AMENDMENT FILED |
| Tuesday, July 21, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, June 30, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 30, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 5, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 5, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 15, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, March 30, 2020 | ASSIGNED TO LIE |
| Monday, March 23, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 23, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Monday, March 23, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, March 23, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Monday, March 23, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 18, 2020 | ASSIGNED TO EXAMINER |
| Tuesday, December 31, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, December 28, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, December 23, 2019 | NEW APPLICATION ENTERED IN TRAM |