| Serial Number | 97667216 |
| Word Mark | MADHIVE |
| Filing Date | Tuesday, November 8, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 3, 2023 |
| Registration Number | 7182823 |
| Registration Date | Tuesday, October 3, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 18, 2023 |
| Pseudo Mark | MAD HIVE |
| Goods and Services | Advertising and marketing; Promoting the goods and services of others; Advertising services, namely, the placement of ads of others across multiple advertising channels including cable television, connected television (CTV), television delivered over Internet Protocol (IPTV), streaming video services delivered via the Internet through over-the top programming (OTT), websites, mobile phones, audio streams delivered over the Internet or through mobile phone applications, email, and digital-out-of-home devices and networks |
| Goods and Services | Software as a service (SAAS) featuring software for providing programmatic advertising supply chains between consumers, publishers, advertisers, and intermediaries thereof; Software as a service (SAAS) featuring software for monitoring, tracking, analyzing, and reporting behavior of consumers; Software as a Service (SAAS) featuring software for collection, analysis, and reporting of data regarding the behavior of consumers that purchase goods or services from multiple media channels for the purpose of developing marketing campaigns for cross media targeting to its audiences and consumer base; Software as a Service (SaaS) featuring software for monitoring, tracking, analyzing and reporting the behavior of end users of third party websites; Software as a Service (SaaS) featuring software for collection, analysis and reporting of data regarding the behavior of end users that purchase goods or services from third party websites; Software as Service (SaaS) featuring software for collecting, analyzing and reporting of data for comparing purchasing behavior of users of third party websites versus purchasing behavior of viewers of televised advertising; Software as a Service (SaaS) featuring software that analyzes data regarding consumer purchasing behavior from multiple media channels for the purpose of developing marketing campaigns for cross media targeting to its audiences and consumer base |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 28, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, October 15, 2016 |
| First Use In Commerce Date | Saturday, October 15, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 28, 2022 |
| Primary Code | 042 |
| First Use Anywhere Date | Saturday, October 15, 2016 |
| First Use In Commerce Date | Saturday, October 15, 2016 |
| Party Name | MadHive, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 |
| Party Name | MadHive, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 |
| Party Name | MadHive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 |
| Event Date | Event Description |
| Friday, November 11, 2022 | NEW APPLICATION ENTERED |
| Monday, November 28, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 2, 2023 | ASSIGNED TO EXAMINER |
| Friday, June 2, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, June 2, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, June 2, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 2, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, June 2, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, June 2, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 9, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 9, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 12, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 28, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 18, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 18, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 3, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 3, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, July 9, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 9, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 9, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 9, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 9, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |