| Serial Number | 87333766 |
| Word Mark | MADHIVE |
| Filing Date | Monday, February 13, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, May 26, 2023 |
| Registration Number | 5309735 |
| Registration Date | Tuesday, October 17, 2017 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, August 1, 2017 |
| Description of Mark | The mark consists of the word "MadHive" in a stylized font. |
| Pseudo Mark | MAD HIVE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Software as a Service (SaaS) featuring software for monitoring, tracking, analyzing and reporting the behavior of end users of third party websites; Software as a Service (SaaS) featuring software for collection, analysis and reporting of data regarding the behavior of end users that purchase goods or services from third party websites; Software as Service (SaaS) featuring software for collecting, analyzing and reporting of data for comparing purchasing behavior of users of third party websites versus purchasing behavior of viewers of televised advertising; Software as a Service (SaaS) featuring software that analyzes data regarding consumer purchasing behavior from multiple media channels for the purpose of developing marketing campaigns for cross media targeting to its audiences and consumer base |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 17, 2017 |
| Primary Code | 042 |
| First Use Anywhere Date | Saturday, October 15, 2016 |
| First Use In Commerce Date | Saturday, October 15, 2016 |
| Party Name | MADHIVE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 |
| Party Name | OTTer Technologies LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Party Name | OTTer Technologies LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Party Name | OTTer Technologies LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Thursday, February 16, 2017 | NEW APPLICATION ENTERED |
| Saturday, February 18, 2017 | NOTICE OF PSEUDO MARK E-MAILED |
| Tuesday, May 9, 2017 | ASSIGNED TO EXAMINER |
| Friday, May 12, 2017 | NON-FINAL ACTION WRITTEN |
| Friday, May 12, 2017 | NON-FINAL ACTION E-MAILED |
| Friday, February 17, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 12, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 19, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 19, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 20, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 1, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 17, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, May 2, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 21, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 12, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 1, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, May 16, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 29, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 29, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 29, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, June 29, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 15, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, May 26, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, October 17, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 26, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, May 26, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, July 9, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 9, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 9, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |