Trademark Overview
On Wednesday, March 11, 2009, a trademark application was filed for MACROTARGETING with the United States Patent and Trademark Office. The USPTO has given the MACROTARGETING trademark a serial number of 77689023. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Tuesday, January 5, 2010. The MACROTARGETING trademark is filed in the Advertising, Business and Retail Services category with the following description:
Macrotargeting is the application of consumer or business-to-business targeting data to segmentable mass media. Targeting data could include but is not limited to demographics, psychographics and behavioral. Segmentable mass media refers to any media platform where either more than one target segment can be addressed with customized messages simultaneously or, one or more target segments can be isolated from the entire universe and addressed separately. "Addressed" means "sent a marketing message"