M PERFORMANCE Trademark
Trademark Overview
On Saturday, March 24, 2018, a trademark application was filed for M PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the M PERFORMANCE trademark a serial number of 79250622. The federal status of this trademark filing is PARTIAL SECTION 71 ACCEPTED as of Sunday, May 31, 2026. This trademark is owned by Bayerische Motoren Werke Aktiengesellschaft. The M PERFORMANCE trademark is filed in the Machinery Products, Environmental Control Instrument Products, Vehicles & Locomotive Products, Paper & Printed Material Products, Floor Covering Products, Construction & Repair Services, and Treatment & Processing of Materials Services categories with the following description:
[ Customized manufacturing services, namely, acrylic coating of vehicles, custom 3D printing services for others, etching of metal and glass, custom assembling of automobile bodies and chassis for others, metal fabrication and finishing services for others, engraving of dies, custom manufacture of metal hardware, custom manufacture of molds for use in industry, customization of vehicles in the nature of custom manufacturing and assembly of automobile body parts for others, custom manufacture of semiconductor components, devices and circuits and elastomeric and thermoplastic components, custom construction of machines, laser engraving, metal stamping, paint mixing services, blacksmithing, custom manufacture of molded components, custom manufacture of tools for others, assembly of products for others ]
Land vehicles and structural parts thereof; engines, [ namely, engines for land vehicles; vehicle bumpers; couplings for vehicles; ] spoilers [ for vehicles; land vehicle body parts, namely, front splitters; land vehicle body parts, namely, air] diffusers [ ; mirrors for vehicles and parts thereof; vehicle wheel rims; vehicle wheels; brakes for land vehicles; brake pads for vehicles; braking systems for vehicles and parts thereof; brake discs; suspension strut braces for vehicles; shock absorbers for automobiles; shock absorbing springs for vehicles; shock absorbing stabilisers for vehicles; chassis for vehicles; motor ] car seats [ and children's car seats; head rests for vehicle seats; ] steering wheels [for vehicles; gear lever knobs for vehicles; handbrake levers for vehicles; selector lever grip for automobiles; interior trims for vehicles; pedal pads for automobiles; ] door sill panels for vehicles [ ; footrests for vehicles ]
[ Maintenance, tuning and-repair of engines and vehicles; installation, cleaning, repair and maintenance services in relation to vehicles, parts and accessories for vehicles, wheels, engines, filters for engines and machines, air filters, oil filters, exhaust systems, exhaust pipes, exhausts for motors and engines, catalysts, starters, turbochargers, radiators for motors and engines, system control instruments for motors, engines and machines, pumps, compressors and fans ]
Stickers, namely, adhesive labels, adhesive stickers and decals; [ stationery, namely, pens, pencils, notepads, notebooks; printed matter, namely, books in the field of automobiles, manuals, brochures, and catalogs pertaining to the features and controls, operation, maintenance, service and repair, and technical facts and specifications of motor vehicle
Lights for vehicles; lighting [and lighting reflectors,] namely, [automotive lighting headlights for vehicles,] lighting apparatus for vehicles, lighting installations for vehicles [, backup lights for vehicles, tail lights for vehicles, vehicle turn-signal light bulbs, light panels for land vehicles, spot lights for use in vehicles, vehicle brake lights, and rear lights for vehicles]
Vehicle floor mats and carpets; [ door mats; ] carpets for automobiles
[Engine exhaust systems and parts thereof, namely, pipes, collectors, and mufflers; exhaust silencers for engines]
General Information
| Serial Number | 79250622 |
| Word Mark | M PERFORMANCE |
| Filing Date | Saturday, March 24, 2018 |
| Status | 707 - PARTIAL SECTION 71 ACCEPTED |
| Status Date | Sunday, May 31, 2026 |
| Registration Number | 5929326 |
| Registration Date | Tuesday, December 10, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 24, 2019 |
Trademark Statements
| Goods and Services | [ Customized manufacturing services, namely, acrylic coating of vehicles, custom 3D printing services for others, etching of metal and glass, custom assembling of automobile bodies and chassis for others, metal fabrication and finishing services for others, engraving of dies, custom manufacture of metal hardware, custom manufacture of molds for use in industry, customization of vehicles in the nature of custom manufacturing and assembly of automobile body parts for others, custom manufacture of semiconductor components, devices and circuits and elastomeric and thermoplastic components, custom construction of machines, laser engraving, metal stamping, paint mixing services, blacksmithing, custom manufacture of molded components, custom manufacture of tools for others, assembly of products for others ] |
| Goods and Services | Land vehicles and structural parts thereof; engines, [ namely, engines for land vehicles; vehicle bumpers; couplings for vehicles; ] spoilers [ for vehicles; land vehicle body parts, namely, front splitters; land vehicle body parts, namely, air] diffusers [ ; mirrors for vehicles and parts thereof; vehicle wheel rims; vehicle wheels; brakes for land vehicles; brake pads for vehicles; braking systems for vehicles and parts thereof; brake discs; suspension strut braces for vehicles; shock absorbers for automobiles; shock absorbing springs for vehicles; shock absorbing stabilisers for vehicles; chassis for vehicles; motor ] car seats [ and children's car seats; head rests for vehicle seats; ] steering wheels [for vehicles; gear lever knobs for vehicles; handbrake levers for vehicles; selector lever grip for automobiles; interior trims for vehicles; pedal pads for automobiles; ] door sill panels for vehicles [ ; footrests for vehicles ] |
| Goods and Services | [ Maintenance, tuning and-repair of engines and vehicles; installation, cleaning, repair and maintenance services in relation to vehicles, parts and accessories for vehicles, wheels, engines, filters for engines and machines, air filters, oil filters, exhaust systems, exhaust pipes, exhausts for motors and engines, catalysts, starters, turbochargers, radiators for motors and engines, system control instruments for motors, engines and machines, pumps, compressors and fans ] |
| Goods and Services | Stickers, namely, adhesive labels, adhesive stickers and decals; [ stationery, namely, pens, pencils, notepads, notebooks; printed matter, namely, books in the field of automobiles, manuals, brochures, and catalogs pertaining to the features and controls, operation, maintenance, service and repair, and technical facts and specifications of motor vehicle |
| Goods and Services | Lights for vehicles; lighting [and lighting reflectors,] namely, [automotive lighting headlights for vehicles,] lighting apparatus for vehicles, lighting installations for vehicles [, backup lights for vehicles, tail lights for vehicles, vehicle turn-signal light bulbs, light panels for land vehicles, spot lights for use in vehicles, vehicle brake lights, and rear lights for vehicles] |
| Indication of Colors claimed | The color(s) gray, light blue, dark blue and red is/are claimed as a feature of the mark. |
| Goods and Services | Vehicle floor mats and carpets; [ door mats; ] carpets for automobiles |
| Description of Mark | The mark consists of the wording "MPERFORMANCE" in stylized gray letters with a series of three shaded diagonal vertical bars appearing to the left of the letter "M". The diagonal bars are light blue, dark blue, and red moving left to right. |
| Goods and Services | [Engine exhaust systems and parts thereof, namely, pipes, collectors, and mufflers; exhaust silencers for engines] |
Classification Information
| International Class | 007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs. |
| US Class Codes | 013, 019, 021, 023, 031, 034, 035 |
| Class Status Code | G - NOT AVAILABLE |
| Class Status Date | Sunday, May 31, 2026 |
| Primary Code | 007 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 6, 2019 |
| Primary Code | 011 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 6, 2019 |
| Primary Code | 012 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 6, 2019 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile). |
| US Class Codes | 019, 020, 037, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 6, 2019 |
| Primary Code | 027 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | G - NOT AVAILABLE |
| Class Status Date | Sunday, May 31, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | G - NOT AVAILABLE |
| Class Status Date | Sunday, May 31, 2026 |
| Primary Code | 040 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Bayerische Motoren Werke Aktiengesellschaft |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | DE |
| Party Name | Bayerische Motoren Werke Aktiengesellschaft |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | DE |
| Party Name | Bayerische Motoren Werke Aktiengesellschaft |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | DE |
Trademark Events
| Event Date | Event Description |
| Thursday, January 31, 2019 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, February 5, 2019 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Wednesday, February 6, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 6, 2019 | ASSIGNED TO EXAMINER |
| Friday, February 8, 2019 | NON-FINAL ACTION WRITTEN |
| Saturday, February 9, 2019 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Tuesday, February 12, 2019 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 20, 2019 | REFUSAL PROCESSED BY MPU |
| Thursday, February 21, 2019 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, March 9, 2019 | REFUSAL PROCESSED BY IB |
| Friday, April 5, 2019 | CORRECTION TRANSACTION RECEIVED FROM IB |
| Friday, April 19, 2019 | CORRECTION TRANSACTION RECEIVED FROM IB |
| Wednesday, May 1, 2019 | CORRECTION FROM IB ENTERED - ATTORNEY REVIEW REQUIRED |
| Tuesday, May 14, 2019 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 15, 2019 | NON-FINAL ACTION MAILED |
| Wednesday, May 15, 2019 | CORRECTION FROM IB ENTERED - ATTORNEY REVIEW REQUIRED |
| Wednesday, May 15, 2019 | ATTORNEY REVIEW COMPLETED |
| Friday, June 21, 2019 | REFUSAL PROCESSED BY IB |
| Thursday, August 8, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 8, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 8, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 9, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 16, 2019 | ASSIGNED TO LIE |
| Wednesday, September 4, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 18, 2019 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, September 18, 2019 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Tuesday, September 24, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 24, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Saturday, October 5, 2019 | NOTIFICATION PROCESSED BY IB |
| Tuesday, December 10, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 10, 2020 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Monday, March 23, 2020 | FINAL DISPOSITION PROCESSED |
| Monday, March 23, 2020 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, April 10, 2020 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Tuesday, April 12, 2022 | NOTICE OF SUIT |
| Tuesday, December 12, 2023 | NOTICE OF SUIT |
| Tuesday, December 10, 2024 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Friday, November 28, 2025 | TEAS SECTION 71 RECEIVED |
| Monday, March 23, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, May 31, 2026 | POST REGISTRATION ACTION MAILED - SEC.71 |
| Sunday, May 31, 2026 | REGISTERED - PARTIAL SEC 71 ACCEPTED |
| Sunday, May 31, 2026 | NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED |
