| Serial Number | 98577435 |
| Word Mark | LYFT MEDIA |
| Filing Date | Thursday, May 30, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, March 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, January 14, 2025 |
| Description of Mark | The mark consists of the wording "LYFT MEDIA" in stylized form, where the wording "LYFT" is in pink color and the wording "MEDIA" is in black color. |
| Goods and Services | Downloadable advertising software; downloadable software for users to manage, create, customize, edit, run, and analyze their advertising, marketing, and promotion campaigns; downloadable software for users to view and analyze metrics regarding advertising, marketing, and promotion campaigns; downloadable software for users to target advertising, marketing, and promotion campaigns toward specific customers and customer segments; downloadable software for monitoring and analyzing advertising click through rate (CTR) and conversion rate (CVR) for improving advertising strategies; downloadable software for advertising campaign optimization; downloadable software for monitoring and analyzing advertisement traffic; downloadable software for use in advertising, analyzing advertising interactions, analyzing advertising response and effectiveness, and providing advertising recommendations; digital vehicle top advertising display units; electronic LCD display units; LCD displays in the nature of large screen displays; LCD large-screen displays, namely, digital signage; interactive digital kiosks comprising computer hardware and recorded and downloadable operating software, displays, touch screens, computer peripherals, and internet connectivity hardware for use in providing advertising services; tablet computers |
| Pseudo Mark | LIFT MEDIA |
| Indication of Colors claimed | The color(s) pink and black is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "MEDIA" |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 30, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Lyft, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94107 |
| Party Name | Lyft, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94107 |
| Event Date | Event Description |
| Friday, May 31, 2024 | NEW APPLICATION ENTERED |
| Monday, December 9, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 12, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, December 17, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 17, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 17, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 19, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 19, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 19, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 20, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 8, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 14, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 14, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 11, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |