| Serial Number | 87615084 |
| Word Mark | LVMAMA.COM |
| Filing Date | Wednesday, September 20, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 10, 2019 |
| Registration Number | 5854193 |
| Registration Date | Tuesday, September 10, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 25, 2019 |
| Goods and Services | Arranging professional workshop and training courses; Entertainment services, namely, arranging for ticket reservations for amusement park attractions; Entertainment services, namely, conducting contests; Health clubs for physical exercise; Holiday camp services; Mobile library services; Modelling for artists; Multimedia publishing of books, magazines, journals, software, games, music, and electronic publications; On-line admission ticket agency services for entertainment, educational, sporting and cultural events; Organization of lotteries; Physical education; Sports training services; Television programming; Toy rental; Social club services, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members |
| Description of Mark | The mark consists of the wording "LVMAMA.COM" in stylized font, below five Chinese characters, all to the right of two stylized donkeys. |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "LU MA MA LU YOU" and this means "DONKEY MOTHER TRAVEL" in English. |
| Pseudo Mark | LVMAMA |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "LU YOU" |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 25, 2017 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, May 10, 2013 |
| First Use In Commerce Date | Friday, October 10, 2014 |
| Party Name | Shanghai JOYU Culture Dissemination Co., Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Jiading District, Shanghai 201824 CN |
| Party Name | Shanghai JOYU Culture Dissemination Co.,Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Jiading District, Shanghai 201824 CN |
| Party Name | Shanghai JOYU Culture Dissemination Co., Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Jiading District, Shanghai 201824 CN |
| Event Date | Event Description |
| Tuesday, December 26, 2017 | ASSIGNED TO EXAMINER |
| Sunday, May 6, 2018 | ASSIGNED TO LIE |
| Saturday, May 12, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 12, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 14, 2018 | SUSPENSION LETTER WRITTEN |
| Saturday, September 23, 2017 | NEW APPLICATION ENTERED |
| Monday, September 25, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 26, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, January 2, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 2, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, April 30, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 21, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 5, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 25, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 25, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 10, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 14, 2018 | LETTER OF SUSPENSION E-MAILED |
| Monday, May 14, 2018 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, November 14, 2018 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, September 10, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, February 28, 2023 | AMENDMENT CORRESPONDENCE ENTERED |