| Serial Number | 87615033 |
| Word Mark | LVMAMA.COM |
| Filing Date | Wednesday, September 20, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 3, 2020 |
| Registration Number | 5999474 |
| Registration Date | Tuesday, March 3, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 17, 2019 |
| Description of Mark | The mark consists of the wording "LVMAMA.COM" in stylized font, below five Chinese characters, all to the right of two stylized donkeys. |
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "LU MA MA LU YOU" and this means "DONKEY MOTHER TRAVEL" in English. |
| Pseudo Mark | LVMAMA |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising services; Arranging subscriptions to telecommunication services for others; Business auditing; Marketing research; On-line advertising on a computer network; Organization of trade fairs for commercial or advertising purposes; Personnel management consultancy; Rental of advertising time on communication media; Rental of vending machines; Systemization of information into computer databases; Commercial administration of the licensing of the goods and services of others; Import-export agency services; Negotiation and conclusion of commercial transactions for third parties |
| NOT AVAILABLE | "LU YOU" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 25, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, May 10, 2013 |
| First Use In Commerce Date | Friday, October 10, 2014 |
| Party Name | Shanghai JOYU Culture Dissemination Co.,Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Shanghai 201824 CN |
| Party Name | Shanghai JOYU Culture Dissemination Co.,Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Shanghai 201824 CN |
| Party Name | Shanghai JOYU Culture Dissemination Co.,Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Shanghai 201824 CN |
| Event Date | Event Description |
| Tuesday, January 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, September 23, 2017 | NEW APPLICATION ENTERED |
| Monday, September 25, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 26, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, December 26, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, January 2, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 2, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 15, 2019 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Sunday, July 1, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Sunday, July 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, July 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 3, 2018 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, July 3, 2018 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Tuesday, July 3, 2018 | SUSPENSION LETTER WRITTEN |
| Thursday, January 3, 2019 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Friday, August 2, 2019 | ASSIGNED TO LIE |
| Wednesday, November 27, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 17, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 17, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 3, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 3, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 1, 2023 | AMENDMENT CORRESPONDENCE ENTERED |
| Wednesday, November 13, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |