| Serial Number | 87645684 |
| Word Mark | LVMAMA |
| Filing Date | Friday, October 13, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 20, 2018 |
| Registration Number | 5609820 |
| Registration Date | Tuesday, November 20, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 4, 2018 |
| Description of Mark | The mark consists of the wording "LVMAMA" in stylized font, below three Chinese characters, all to the right of two stylized donkeys. |
| Goods and Services | Air cargo transport; Air transport; Arranging transport for travelers; Arranging of cruises; Booking of seats for travel; Bus transport; Car parking; Car rental; Car transport; Chauffeur services; Courier services; Delivery of goods; Delivery of goods by mail order; Escorting of travellers; Ferry-boat transport; Flower delivery; Freight brokerage; Freighting services; Lighterage services; Marine transport; Message delivery; Motor coach rental; Operating canal locks; Packaging articles for transportation; Packaging articles to the order and specification of others; Packaging and parcelling of goods for transport purposes, namely, the packing of goods using sustainable or biodegradable packaging and shipping materials; Parcel delivery; Passenger transport; Piloting; Pleasure boat transport; Porterage; Providing driving directions for travel purposes; Provision of travel information; Rental of deep water diving suits; Rental of horses for transportation purposes; Rental of navigational systems; Rental of storage containers; Rental of warehouses; Rental of wheelchairs; Ship brokerage; Storage of goods; Supply chain logistics and reverse logistics services, namely, storage, transportation and delivery of documents, packages, raw materials, and other freight for others by air, rail, ship or truck; Taxi transport; Traffic information; Transport brokerage; Transport reservation; Transport services for sightseeing tours; Transport by land; Transport of persons and goods; Transportation reservation services; Travel guide services; Travel ticket reservation service; Truck hauling; Vehicle rental; Warehouse storage; Water supply; Freight ship transport |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Transliteration Statement | The non-Latin characters in the mark transliterate to "LU MA MA" and this means "DONKEY MOTHER" in English. |
| Translation of Words in Mark | The wording "LVMAMA" has no meaning in a foreign language. |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 24, 2017 |
| Primary Code | 039 |
| First Use Anywhere Date | Tuesday, January 25, 2011 |
| First Use In Commerce Date | Friday, October 10, 2014 |
| Party Name | Shanghai JOYU Culture Dissemination Co.,Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Shanghai, 201824 CN |
| Party Name | Shanghai JOYU Culture Dissemination Co.,Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Shanghai, 201824 CN |
| Party Name | Shanghai JOYU Culture Dissemination Co.,Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Shanghai, 201824 CN |
| Event Date | Event Description |
| Monday, November 20, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, November 20, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 4, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 4, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 15, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, July 30, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 16, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 16, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 13, 2018 | ASSIGNED TO LIE |
| Wednesday, June 27, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, January 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 2, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 2, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 26, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, October 25, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, October 24, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 17, 2017 | NEW APPLICATION ENTERED |