LUV LOU Trademark

Trademark Overview


On Thursday, July 11, 2024, a trademark application was filed for LUV LOU with the United States Patent and Trademark Office. The USPTO has given the LUV LOU trademark a serial number of 79402880. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, September 15, 2025. This trademark is owned by Sunshades Eyewear Licensing Pty Ltd. The LUV LOU trademark is filed in the Advertising, Business and Retail Services and Computer & Software Products & Electrical & Scientific Products categories with the following description:

Eyewear; sunglasses; spectacles; glasses for optical use; optical frames; optical lenses made of glass; optical glasses; optical lenses; optical lenses for use with spectacles; optical lenses for use with sunglasses; safety goggles; shooting safety goggle; sight optical glasses; sunglasses being optical apparatus; sunglasses being optically corrected; anti-glare glasses; cases adapted for eye glasses; eye glass chains; cyclists' glasses; field eye glasses; fitted cases for sun glasses; frames for eye glasses; frames for protective eye glasses; glasses adapted to protect the eyes; lenses for eye glasses; magnifying glasses; ophthalmic eye glasses; protective glasses being spectacles; reading aids in the form of magnifying glasses; reading aids in the form of magnifying glasses and incorporating a light; reading glasses; safety eye glasses for protecting the eyes; ski glasses; sport eye glasses; carrying cases adapted for sunglasses; chains for sunglasses; d...

Online retail store services and wholesale store services featuring fashion accessories, eyewear, sunglasses, frames for glasses, cases adapted for sunglasses and eyewear, lenses for sunglasses and eyewear, chains for sunglasses and eyewear; online advertising, marketing and promotion services for others particularly in relation to fashion accessories, eyewear, sunglasses, frames for glasses, cases adapted for sunglasses and eyewear, lenses for sunglasses and eyewear, chains for sunglasses and eyewear; organization of exhibitions and trade fairs for commercial or advertising purposes; promoting the goods and services of others via computer and communication networks; organization of fashion shows for promotional purposes
luv lou

General Information


Serial Number79402880
Word MarkLUV LOU
Filing DateThursday, July 11, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateMonday, September 15, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 7, 2025

Trademark Statements


Goods and ServicesEyewear; sunglasses; spectacles; glasses for optical use; optical frames; optical lenses made of glass; optical glasses; optical lenses; optical lenses for use with spectacles; optical lenses for use with sunglasses; safety goggles; shooting safety goggle; sight optical glasses; sunglasses being optical apparatus; sunglasses being optically corrected; anti-glare glasses; cases adapted for eye glasses; eye glass chains; cyclists' glasses; field eye glasses; fitted cases for sun glasses; frames for eye glasses; frames for protective eye glasses; glasses adapted to protect the eyes; lenses for eye glasses; magnifying glasses; ophthalmic eye glasses; protective glasses being spectacles; reading aids in the form of magnifying glasses; reading aids in the form of magnifying glasses and incorporating a light; reading glasses; safety eye glasses for protecting the eyes; ski glasses; sport eye glasses; carrying cases adapted for sunglasses; chains for sunglasses; devices for supporting sunglasses, namely cords; finished lenses for sunglasses; frames for sunglasses; lenses for sunglasses; straps for sunglasses
Goods and ServicesOnline retail store services and wholesale store services featuring fashion accessories, eyewear, sunglasses, frames for glasses, cases adapted for sunglasses and eyewear, lenses for sunglasses and eyewear, chains for sunglasses and eyewear; online advertising, marketing and promotion services for others particularly in relation to fashion accessories, eyewear, sunglasses, frames for glasses, cases adapted for sunglasses and eyewear, lenses for sunglasses and eyewear, chains for sunglasses and eyewear; organization of exhibitions and trade fairs for commercial or advertising purposes; promoting the goods and services of others via computer and communication networks; organization of fashion shows for promotional purposes

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 22, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, August 22, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSunshades Eyewear Licensing Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAU

Trademark Events


Event DateEvent Description
Thursday, August 22, 2024SN ASSIGNED FOR SECT 66A APPL FROM IB
Thursday, August 22, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 18, 2024CORRECTION TRANSACTION RECEIVED FROM IB
Thursday, August 22, 2024APPLICATION FILING RECEIPT MAILED
Monday, October 7, 2024CORRECTION TRANSACTION RECEIVED FROM IB
Tuesday, December 31, 2024ASSIGNED TO EXAMINER
Tuesday, January 14, 2025NON-FINAL ACTION WRITTEN
Wednesday, January 15, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Thursday, February 6, 2025ATTORNEY REVIEW COMPLETED
Thursday, February 6, 2025CORRECTION FROM IB ENTERED - ATTORNEY REVIEW REQUIRED
Saturday, March 1, 2025CORRECTION FROM IB ENTERED - NO REVIEW REQUIRED
Monday, March 3, 2025NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Monday, March 3, 2025REFUSAL PROCESSED BY MPU
Saturday, March 22, 2025REFUSAL PROCESSED BY IB
Wednesday, August 27, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, August 27, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, August 27, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 27, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, August 27, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, August 29, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 29, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 4, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 1, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, August 29, 2025TEAS/EMAIL CORRESPONDENCE ENTERED