LUMINIZER PREFERENCE Trademark
Trademark Overview
On Thursday, February 13, 2025, a trademark application was filed for LUMINIZER PREFERENCE with the United States Patent and Trademark Office. The USPTO has given the LUMINIZER PREFERENCE trademark a serial number of 99039730. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, September 18, 2025. This trademark is owned by L'OREAL. The LUMINIZER PREFERENCE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Hair coloring preparations
General Information
| Serial Number | 99039730 |
| Word Mark | LUMINIZER PREFERENCE |
| Filing Date | Thursday, February 13, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, September 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, October 7, 2025 |
Trademark Statements
| Description of Mark | The mark consists of LUMINIZER PREFERENCE hortizationally stacked all in a stylized font. |
| Goods and Services | Hair coloring preparations |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 13, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | L'OREAL |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Paris 75008 FR |
Trademark Events
| Event Date | Event Description |
| Thursday, February 13, 2025 | NEW APPLICATION ENTERED |
| Thursday, February 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, September 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 10, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, October 1, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, September 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, September 8, 2025 | ASSIGNED TO EXAMINER |