| Serial Number | 87978243 |
| Word Mark | LUMINEUX ORAL ESSENTIALS |
| Filing Date | Thursday, November 30, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 18, 2018 |
| Registration Number | 5567316 |
| Registration Date | Tuesday, September 18, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 8, 2018 |
| Description of Mark | The mark consists of the word "Lumineux" in stylized font with a capital letter "L" and the remaining letters, "umineux", all in lowercase on a single horizontal plane, with the second stroke of the letter "x" (downward from right to left) extending below the horizontal plane and ending in an upward curve; in place of the dot above the lowercase "i" is an arc with outward radiating lines, representing a stylized design of a sun with rays. |
| Goods and Services | Non-medicated mouth washes; Teeth whitening strips impregnated with teeth whitening preparations; Toothpaste |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the word "LUMINEUX" in the mark is "LUMINOUS". |
| Disclaimer with Predetermined Text | "ORAL ESSENTIALS" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 11, 2017 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, February 1, 2018 |
| First Use In Commerce Date | Thursday, February 1, 2018 |
| Party Name | ORAL HEALTH INNOVATIONS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BEVERLY HILLS, CA 90210 |
| Party Name | MGE Holdings LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Beverly Hills, CA 90212 |
| Party Name | MGE Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Beverly Hills, CA 90212 |
| Party Name | MGE Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Beverly Hills, CA 90212 |
| Event Date | Event Description |
| Monday, September 18, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, February 8, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, September 18, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 15, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 14, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, August 3, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, August 2, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 17, 2018 | USE AMENDMENT FILED |
| Thursday, August 2, 2018 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, July 17, 2018 | DIVISIONAL REQUEST RECEIVED |
| Thursday, August 2, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 17, 2018 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, July 17, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 17, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 3, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 8, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 8, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 18, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, April 2, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 14, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, March 14, 2018 | ASSIGNED TO LIE |
| Wednesday, March 14, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 14, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 14, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, March 6, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, December 12, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 11, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 4, 2017 | NEW APPLICATION ENTERED |