| Description of Mark | The mark consists of “Lumibuds” is a coined term that combines the recognizable English word ‘buds’ (meaning friends or companions) with the prefix ‘Lumi’, which is commonly associated with ‘light’ or ‘illumination.’ While ‘Lumi’ is not a standard English word, it is suggestive of illumination. Together, ‘Lumibuds’ can be interpreted as ‘illumination buddies’—a reference to the product’s light-up, comforting function.”The LumiBuds logo features a custom-designed, rounded typeface that evokes a sense of comfort, softness, and emotional warmth. The typography is circular and slightly inflated in appearance, reminiscent of a balloon or plush material. This design choice is intentional, reflecting the brand’s mission to provide emotional support and gentle grounding through its plush-based product line.The rounded, cushion-like edges of the letters create a visual language of safety and approachability, reinforcing the therapeutic and nurturing nature of the product. The circular layout of the logo further enhances its inclusive, enveloping feel—symbolizing the idea of being held, hugged, or protected.Overall, the typeface style and composition are meant to resonate with users of all ages by presenting a visual metaphor for softness, emotional ease, and connectedness, aligning seamlessly with the brand’s core values of comfort, calm, and emotional bonding. |
