| Serial Number | 88408493 |
| Word Mark | LOYALTYLION |
| Filing Date | Tuesday, April 30, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 31, 2020 |
| Registration Number | 6022138 |
| Registration Date | Tuesday, March 31, 2020 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 14, 2020 |
| Description of Mark | The mark consists of a stylized description of a lion's face from a side angle, immediately followed by the wording "LOYALTYLION" in stylized font. "LION" appears bolder than "LOYALTY". The black in the mark represents background only. |
| Pseudo Mark | LOYALTY LION |
| Goods and Services | loyalty program payment processing services |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | promoting the goods and services of others by means of the issuance of loyalty rewards cards; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; arranging and conducting incentive reward programs to promote the sale of third party goods or services; incentive award programs to promote the sale of products and services of others; promoting the sale of goods and services of others by means of contests and incentive award programs; ad serving, namely, placing advertisements on websites for others using specialized computer software; customer loyalty services for commercial, promotional and/or advertising purposes; providing incentive award programs and incentive award programs for increasing loyalty, all of the foregoing in place to increase customer engagement, retention and advocacy, said programs being enacted through the issuance and processing of loyalty points for purchase of a company's goods and services; Administration of a customer loyalty program, namely, arranging and conducting incentive award programs to encourage customer loyalty that provides free or discounted skincare or makeup products for customers who continue business at a beauty store; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, consumer loyalty program that allows members to redeem points for awards offered by other loyalty programs; promoting the goods and services of others by means of a point accumulation program with points used for discounts on future purchases of those goods and services; promoting the goods and services of others by awarding purchase points for customer loyalty; promoting the goods and services of others by awards purchase points for customer advocacy; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for promotional purposes, namely, utilizing technology for the promotion of customer retention; incentive award programs for customers to promote customer retention, namely, through issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for commercial and promotional purposes, specifically, for customer retention; outsource service provider in the field of customer relationship management; outsource service provider in the field of incentive award programs through the issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs and incentive award programs for increasing loyalty, all of the foregoing in place to increase customer acquirement, said programs being enacted through the issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for commercial and promotional purposes, namely, utilizing technology for the promotion of customer acquirement; customer loyalty services for promotional purposes, namely, utilizing technology for the promotion of customer loyalty; incentive award programs for customers to promote customer acquirement enacted through the issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for promotional services, namely, for customer acquirement |
| Goods and Services | providing a web site featuring technology that enables companies and organizations to administer and manage incentive award programs; maintenance of computer software; rental of application software; repair of computer software; updating of computer software; installation of computer software; customizing computer software; computer software design; developing computer software; software design and development; smartphone software design; computer software design, computer programming, and maintenance of computer software; computer software design for others; services for updating computer software; developing customized software for others; computer software installation and maintenance; providing a website featuring non-downloadable software for the administration of loyalty programs; providing user authentication services using biometric hardware and software technology for e-commerce transactions; application service provider (ASP) featuring e-commerce software for use as an online gateway that authorizes processing of loyalty programs and rewards; designing and developing software to increase customer engagement, retention and advocacy; providing online non-downloadable computer software for use as a loyalty points wallet; providing temporary use of online non-downloadable computer software for customer loyalty, engagement and acquisition; designing and developing software to increase customer acquirement |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 16, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, April 28, 2013 |
| First Use In Commerce Date | Sunday, April 28, 2013 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 16, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, April 28, 2013 |
| First Use In Commerce Date | Sunday, April 28, 2013 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 16, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, April 28, 2013 |
| First Use In Commerce Date | Sunday, April 28, 2013 |
| Party Name | LoyaltyLion Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | London EC1N8BR GB |
| Party Name | LoyaltyLion Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | London EC1N8BR GB |
| Party Name | LoyaltyLion Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | London EC1N8BR GB |
| Event Date | Event Description |
| Thursday, October 27, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, October 27, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 27, 2022 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Thursday, October 27, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 27, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 27, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, March 31, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 14, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 14, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 25, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, December 9, 2019 | ASSIGNED TO LIE |
| Friday, December 6, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 5, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 5, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 5, 2019 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, October 8, 2019 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, October 8, 2019 | FINAL REFUSAL E-MAILED |
| Tuesday, October 8, 2019 | FINAL REFUSAL WRITTEN |
| Wednesday, September 18, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 17, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 17, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 17, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 17, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 17, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, July 12, 2019 | ASSIGNED TO EXAMINER |
| Friday, May 17, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, May 16, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, May 3, 2019 | NEW APPLICATION ENTERED IN TRAM |