| Serial Number | 98801674 |
| Word Mark | LOYALTYENGINE |
| Filing Date | Tuesday, October 15, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, September 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 16, 2025 |
| Pseudo Mark | LOYALTY ENGINE |
| Goods and Services | Advertising, marketing and promotional services; Administration of loyalty rewards programs to track player activity, award experience points, manage progression through loyalty levels, allocate virtual currency, and enable redemption of rewards through a configurable loyalty shop; Administration of loyalty and incentive schemes for tracking player engagement, awarding experience points and virtual currency, managing level progression, and enabling reward redemption through a configurable loyalty shop; Administration of sales and promotional incentive schemes for awarding virtual currency and experience points, managing tier-based progression, and facilitating the redemption of rewards to encourage user engagement; Customer loyalty services for commercial, promotional and/or advertising purposes; Customer relationship management; Loyalty scheme services, namely, promoting the goods and services of others by means of a loyalty rewards scheme; Management of customer loyalty, incentive or promotional schemes for others; Organization and management of business incentive and loyalty schemes of others; Organization and management of customer loyalty programs for others; Organization of customer loyalty programs for commercial, promotional or advertising purposes for others; Organization, operation and supervision of customer loyalty schemes for others |
| Goods and Services | Providing online non-downloadable application software as a service (SaaS) for managing loyalty and engagement programs in online gaming, namely providing platform-accessible tools and techniques for tracking player activity, awarding experience points and virtual currency, managing tier progression, operating redemption shops and gamified incentives, and collecting and analyzing player engagement data related to loyalty program participation and performance; Providing online non-downloadable computer software for entertainment services, namely application software and software platforms, offered as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; Providing online non-downloadable computer software platforms as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; Providing online non-downloadable computer game software for gambling; Providing online non-downloadable computer software for the administration of online games and gaming; Providing online-downloadable computer application software for playing computer games |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 16, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 16, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | EveryMatrix Software Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Sliema SLM1605 MT |
| Party Name | EveryMatrix Software Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Sliema SLM1605 MT |
| Event Date | Event Description |
| Tuesday, October 15, 2024 | NEW APPLICATION ENTERED |
| Sunday, April 20, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 21, 2025 | ASSIGNED TO EXAMINER |
| Monday, April 21, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, April 21, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, April 21, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 16, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 16, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 19, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 19, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 19, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, August 19, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, August 19, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, August 19, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 10, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 16, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 16, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 19, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, July 16, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 19, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, August 19, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |