| Serial Number | 87085075 |
| Word Mark | LOYALTY STARTS HERE |
| Filing Date | Monday, June 27, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 25, 2019 |
| Registration Number | 5788146 |
| Registration Date | Tuesday, June 25, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 1, 2016 |
| Goods and Services | Travel agency services, namely, making reservations and bookings for transportation that features a frequent traveler bonus program; organization of business travel; travel information services; arranging and conducting travel tours and vacation packages, namely, arranging air, land and sea transportation for individuals and groups; coordinating travel arrangements for individuals and for group tours; car rental reservation services; making auto and airline reservations and bookings for travel by means of electronic communications networks |
| Goods and Services | Developing, implementing and administering consumer benefit programs that provide members with credit card protection and verification, information regarding and access to credit reports and financial records of themselves and their families, and travel accident insurance and travel assistance benefits; insurance administration in the field of loss, theft or damage to cellular telephones or other wireless communication devices; insurance brokerage in the field of life insurance, health insurance, accidental death and dismemberment insurance; providing members with extended warranties, full and partial price reimbursement, reimbursement for post-purchase price reductions, and reimbursement for product repair and replacement and reimbursements on retail merchandise purchased by credit cards issued by participating financial institutions; charitable fundraising services for non-profit organizations from sales generated by use of gift cards to purchase goods and services of others |
| Goods and Services | Incentive award programs to promote the sale of products and services of others; customer club services for commercial, promotional advertising and savings purposes on a wide range of consumer products and services, activities and events, and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, dental, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; advertising services, namely, promoting banking, financial, checking account, credit card and related services of banks, credit unions and other financial institutions as a means to acquire and retain customers by offering a wide range of benefits, savings and other services designed to enhance primary account relationships; marketing services, namely, business marketing consulting to banks, credit unions, other financial institutions, retailers and other services providers; marketing services in the field of life insurance, health insurance, accidental death and dismemberment insurance; developing promotional campaigns for banks, credit unions and other financial institutions to offer to customers and proprietors of small businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, dental, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuers, banks and other financial institutions, retailers, and a wide range of other industries; promoting the goods and services of others, and promoting charitable contributions, by conducting a charitable donor gift card program, incentive awards program, loyalty program and discount program whereby participants utilize gift cards to purchase goods and services of others, which purchases generate charitable donations for non-profit organizations |
| Goods and Services | Providing travel lodging information services and travel lodging booking agency services for travelers; travel agency services, namely, making reservations and booking for temporary lodging; making reservations and bookings for restaurants and meals; providing travel agency services via an on-line interactive database that can be used in making reservations and bookings for temporary lodging |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 30, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, February 12, 2018 |
| First Use In Commerce Date | Monday, February 12, 2018 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 30, 2016 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, February 12, 2018 |
| First Use In Commerce Date | Monday, February 12, 2018 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 30, 2016 |
| Primary Code | 039 |
| First Use Anywhere Date | Monday, February 12, 2018 |
| First Use In Commerce Date | Monday, February 12, 2018 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 30, 2016 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, February 12, 2018 |
| First Use In Commerce Date | Monday, February 12, 2018 |
| Party Name | Affinion Publishing, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NY 89135 |
| Party Name | Affinion Publishing, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NY 89135 |
| Party Name | Affinion Publishing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NY 89135 |
| Event Date | Event Description |
| Saturday, September 17, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 30, 2016 | NEW APPLICATION ENTERED |
| Thursday, June 30, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 15, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, October 12, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 1, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 1, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 27, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, May 31, 2017 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, May 31, 2017 | SOU EXTENSION 1 FILED |
| Wednesday, May 31, 2017 | SOU EXTENSION 1 GRANTED |
| Friday, June 2, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 28, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, December 7, 2017 | SOU TEAS EXTENSION RECEIVED |
| Thursday, December 7, 2017 | SOU EXTENSION 2 FILED |
| Thursday, December 7, 2017 | SOU EXTENSION 2 GRANTED |
| Saturday, December 9, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, June 11, 2018 | SOU TEAS EXTENSION RECEIVED |
| Monday, June 11, 2018 | SOU EXTENSION 3 FILED |
| Monday, June 11, 2018 | SOU EXTENSION 3 GRANTED |
| Wednesday, June 13, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, November 16, 2018 | SOU TEAS EXTENSION RECEIVED |
| Friday, November 16, 2018 | SOU EXTENSION 4 FILED |
| Friday, November 16, 2018 | SOU EXTENSION 4 GRANTED |
| Saturday, March 30, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, November 20, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, March 14, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, March 14, 2019 | USE AMENDMENT FILED |
| Saturday, March 30, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, May 17, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, May 18, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 25, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 25, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |