| Serial Number | 85183784 |
| Word Mark | LOYALTY IS LUCRATIVE |
| Filing Date | Tuesday, November 23, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 11, 2018 |
| Registration Number | 4036309 |
| Registration Date | Tuesday, October 4, 2011 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 5, 2011 |
| Goods and Services | Hotel services for preferred customers |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 11, 2018 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Friday, July 1, 2011 |
| Party Name | Best Western International, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Party Name | Best Western International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85016 |
| Event Date | Event Description |
| Friday, May 11, 2018 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, October 4, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Friday, September 2, 2011 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, September 1, 2011 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, September 1, 2011 | ASSIGNED TO LIE |
| Friday, August 19, 2011 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, August 19, 2011 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, August 3, 2011 | USE AMENDMENT FILED |
| Friday, August 19, 2011 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, August 3, 2011 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, July 21, 2011 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 21, 2011 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 31, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 5, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 5, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, February 28, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, February 28, 2011 | ASSIGNED TO EXAMINER |
| Monday, November 29, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, November 26, 2010 | NEW APPLICATION ENTERED IN TRAM |