| Serial Number | 97060130 |
| Word Mark | LOYALTY ADVANTAGE |
| Filing Date | Tuesday, October 5, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 4, 2025 |
| Registration Number | 7680710 |
| Registration Date | Tuesday, February 4, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 16, 2022 |
| Description of Mark | The mark consists of the image of two people facing each other with their arms extending towards each other. The image is in the middle of a square box, which is comprised of four rectangles of different sizes, and to the right of the image are the words "LOYALTY ADVANTAGE". Below the word "LOYALTY" is a horizontal line that extends to the second leg in the letter "A" that connects to the start of the word "ADVANTAGE". |
| Goods and Services | Providing incentive award programs in the nature of customer loyalty services for residents of independent living residences and living facilities and congregate living facilities, all of the foregoing being for commercial purposes and excluding travel and non-ambulatory transportation-related services; Providing incentive award programs for residents of independent living residences and living facilities and congregate living facilities, namely, providing credit towards future health care needs including assisted living and Alzheimer's disease care, for the purpose of promoting and rewarding loyalty, excluding travel and non-ambulatory transportation-related services |
| NOT AVAILABLE | "LOYALTY" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 11, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 30, 2021 |
| First Use In Commerce Date | Tuesday, November 30, 2021 |
| Party Name | Greenbrier Senior Living |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75204 |
| Party Name | Greenbrier Senior Living |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75204 |
| Party Name | Greenbrier Senior Living |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75204 |
| Event Date | Event Description |
| Saturday, October 30, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 25, 2022 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, October 8, 2021 | NEW APPLICATION ENTERED |
| Friday, October 29, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 25, 2022 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Friday, July 8, 2022 | ASSIGNED TO EXAMINER |
| Monday, July 11, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, July 11, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Monday, July 11, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, July 11, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, July 12, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 27, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 16, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 16, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 11, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 11, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, April 11, 2023 | SOU EXTENSION 1 FILED |
| Tuesday, April 11, 2023 | SOU EXTENSION 1 GRANTED |
| Friday, October 13, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, April 13, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, October 11, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, October 11, 2023 | SOU EXTENSION 2 FILED |
| Wednesday, October 11, 2023 | SOU EXTENSION 2 GRANTED |
| Thursday, April 11, 2024 | SOU EXTENSION 3 FILED |
| Thursday, April 11, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, April 11, 2024 | SOU EXTENSION 3 GRANTED |
| Friday, April 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, October 11, 2024 | USE AMENDMENT FILED |
| Friday, December 27, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, January 16, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, January 16, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, October 11, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Friday, December 27, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, February 4, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 4, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |