| Serial Number | 97060130 |
| Word Mark | LOYALTY ADVANTAGE |
| Filing Date | Tuesday, October 5, 2021 |
| Status | 732 - THIRD EXTENSION - GRANTED |
| Status Date | Thursday, April 11, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 16, 2022 |
| Description of Mark | The mark consists of the image of two people facing each other with their arms extending towards each other. The image is in the middle of a square box, which is comprised of four rectangles of different sizes, and to the right of the image are the words "LOYALTY ADVANTAGE". Below the word "LOYALTY" is a horizontal line that extends to the second leg in the letter "A" that connects to the start of the word "ADVANTAGE". |
| Goods and Services | Providing incentive award programs in the nature of customer loyalty services for residents of independent living residences and living facilities and congregate living facilities, all of the foregoing being for commercial purposes and excluding travel and non-ambulatory transportation-related services; Providing incentive award programs for residents of independent living residences and living facilities and congregate living facilities, namely, providing credit towards future health care needs including assisted living and Alzheimer's disease care, for the purpose of promoting and rewarding loyalty, excluding travel and non-ambulatory transportation-related services |
| Disclaimer with Predetermined Text | "LOYALTY" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 11, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Greenbrier Senior Living |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75204 |
| Party Name | Greenbrier Senior Living |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dallas, TX 75204 |
| Event Date | Event Description |
| Friday, April 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, April 11, 2024 | SOU EXTENSION 3 GRANTED |
| Thursday, April 11, 2024 | SOU EXTENSION 3 FILED |
| Thursday, April 11, 2024 | SOU TEAS EXTENSION RECEIVED |
| Friday, October 13, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, October 11, 2023 | SOU EXTENSION 2 GRANTED |
| Wednesday, October 11, 2023 | SOU EXTENSION 2 FILED |
| Wednesday, October 11, 2023 | SOU TEAS EXTENSION RECEIVED |
| Thursday, April 13, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, April 11, 2023 | SOU EXTENSION 1 GRANTED |
| Tuesday, April 11, 2023 | SOU EXTENSION 1 FILED |
| Tuesday, April 11, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, October 11, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 16, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 16, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 27, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 12, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 11, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 11, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, July 11, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Monday, July 11, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, July 8, 2022 | ASSIGNED TO EXAMINER |
| Monday, April 25, 2022 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Monday, April 25, 2022 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Saturday, October 30, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 29, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 8, 2021 | NEW APPLICATION ENTERED |