| Serial Number | 77597647 |
| Word Mark | LOYALTY ADVANTAGE |
| Filing Date | Wednesday, October 22, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 20, 2017 |
| Registration Number | 3804031 |
| Registration Date | Tuesday, June 15, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 22, 2009 |
| Goods and Services | Business services provided to insurance agents, namely, advisory, marketing, and promotional services for insurance agents |
| Goods and Services | Insurance underwriting services for all types of insurance; third party insurance administration services; insurance claims management services; risk management in the field of insurance underwriting |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 20, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, February 5, 2010 |
| First Use In Commerce Date | Friday, February 5, 2010 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 20, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Saturday, October 31, 2009 |
| First Use In Commerce Date | Saturday, October 31, 2009 |
| Party Name | The Hanover Insurance Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Worcester, MA 01653 |
| Party Name | The Hanover Insurance Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Worcester, MA 01653 |
| Party Name | The Hanover Insurance Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Worcester, MA 01653 |
| Event Date | Event Description |
| Friday, January 20, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 15, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 11, 2010 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, May 8, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, May 6, 2010 | ASSIGNED TO LIE |
| Monday, April 26, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, April 5, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, March 10, 2010 | USE AMENDMENT FILED |
| Monday, April 5, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, March 10, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 15, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 22, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 2, 2009 | NOTICE OF PUBLICATION |
| Thursday, August 20, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, August 20, 2009 | ASSIGNED TO LIE |
| Monday, August 17, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 17, 2009 | EXAMINER'S AMENDMENT ENTERED |
| Monday, August 17, 2009 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, August 17, 2009 | EXAMINERS AMENDMENT E-MAILED |
| Monday, August 17, 2009 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, July 28, 2009 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 28, 2009 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 28, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 28, 2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 28, 2009 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 28, 2009 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 28, 2009 | NON-FINAL ACTION WRITTEN |
| Monday, January 26, 2009 | ASSIGNED TO EXAMINER |
| Monday, October 27, 2008 | NEW APPLICATION ENTERED IN TRAM |