LOYALTY+ Trademark
Trademark Overview
On Tuesday, June 24, 2025, a trademark application was filed for LOYALTY+ with the United States Patent and Trademark Office. The USPTO has given the LOYALTY+ trademark a serial number of 99249184. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, May 27, 2026. This trademark is owned by CAPILLARY TECHNOLOGIES INDIA LIMITED. The LOYALTY+ trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:
Downloadable software, downloadable computer software and downloadable computer software platforms all for marketing for customer engagement in retail stores utilizing customer portable devices and for presentation to retail store customers of goods; downloadable computer software and computer hardware for the integration of customer data for engagement in retail stores and customer response analysis; database management systems comprising computer hardware and downloadable computer software for use in database management, and recorded computer programs for customer engagement in retail stores
Scientific and technological services, namely, scientific research of customer behaviors by data and trends analysis relating to customer relationship management for retail stores; design and development of computer hardware and software for providing customer engagement services in retail stores utilizing customer portable devices; computer software design of software that provides customer purchasing information
Marketing services for customer engagement in retail stores; business advertising services relating to retail store customers and the presentation of customized products and solutions to retail store customers for enhancing the customer retail experience
General Information
| Serial Number | 99249184 |
| Word Mark | LOYALTY+ |
| Filing Date | Tuesday, June 24, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, May 27, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 16, 2026 |
Trademark Statements
| Goods and Services | Downloadable software, downloadable computer software and downloadable computer software platforms all for marketing for customer engagement in retail stores utilizing customer portable devices and for presentation to retail store customers of goods; downloadable computer software and computer hardware for the integration of customer data for engagement in retail stores and customer response analysis; database management systems comprising computer hardware and downloadable computer software for use in database management, and recorded computer programs for customer engagement in retail stores |
| Pseudo Mark | LOYALTY PLUS |
| Description of Mark | The mark consists of a design featuring a shaded oval stadium shape with a swirled pattern. Within the stadium shape, on the left side, there is a heart enclosed within a circle. To the right of the heart and circle design, the wording "LOYALTY+" appears in a stylized format. |
| Goods and Services | Scientific and technological services, namely, scientific research of customer behaviors by data and trends analysis relating to customer relationship management for retail stores; design and development of computer hardware and software for providing customer engagement services in retail stores utilizing customer portable devices; computer software design of software that provides customer purchasing information |
| Goods and Services | Marketing services for customer engagement in retail stores; business advertising services relating to retail store customers and the presentation of customized products and solutions to retail store customers for enhancing the customer retail experience |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 24, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 24, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 24, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
Trademark Owner History
| Party Name | CAPILLARY TECHNOLOGIES INDIA LIMITED |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Bengaluru, Karnataka 560102
IN |
Trademark Events
| Event Date | Event Description |
| Tuesday, June 24, 2025 | NEW APPLICATION ENTERED |
| Tuesday, June 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, October 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 30, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 12, 2025 | ASSIGNED TO EXAMINER |
| Monday, November 17, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, November 17, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, November 17, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 17, 2026 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Tuesday, February 17, 2026 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Monday, May 4, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 4, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 4, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 20, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
