LOVE ALWAYS Trademark

Trademark Overview


On Tuesday, November 18, 2025, a trademark application was filed for LOVE ALWAYS with the United States Patent and Trademark Office. The USPTO has given the LOVE ALWAYS trademark a serial number of 99502704. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, November 18, 2025. This trademark is owned by Homesteaders Life Company. The LOVE ALWAYS trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Medical & Beauty Services & Agricultural Services, Personal, and Legal & Social Services categories with the following description:

Providing information on funeral arrangement services, funeral undertaking and cremation, grief, trauma, health challenges, caregiving, health and wellness, housing, dealing with and processing personal emotions; providing a website featuring information about funeral arrangement services, funeral undertaking and cremation, grief, trauma, health challenges, caregiving, wealth management, health and wellness, housing, dealing with and processing personal emotions; Legal services

Hospice services

Preparation of customized advertising and promotional materials in the fields of pre-need life insurance and funeral services; Providing marketing, business development and sales solution services in the fields of pre-need life insurance and funeral home services; funeral home referral services; funeral home aftercare services, namely follow up communications and providing general support to loved ones; administration of employee benefit plans, other than plans concerning insurance and finance

Insurance underwriting services in the field of life insurance; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement; providing information on prepaid funeral expense services; Providing a website with information about pre-need life insurance, funeral home services, funeral arrangement services, undertaking and cremation, and consumer generated reviews of local funeral homes for commercial purposes; pre-paid funeral expense services; financial services, namely wealth management services; providing information in the field of wealth management; Providing information in the field of employee financial benefit plans
love always

General Information


Serial Number99502704
Word MarkLOVE ALWAYS
Filing DateTuesday, November 18, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, November 18, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words Love Always with an artistic design of a left and right arc uplifting a centered heart in between the words Love and Always.
Goods and ServicesProviding information on funeral arrangement services, funeral undertaking and cremation, grief, trauma, health challenges, caregiving, health and wellness, housing, dealing with and processing personal emotions; providing a website featuring information about funeral arrangement services, funeral undertaking and cremation, grief, trauma, health challenges, caregiving, wealth management, health and wellness, housing, dealing with and processing personal emotions; Legal services
Goods and ServicesHospice services
Goods and ServicesPreparation of customized advertising and promotional materials in the fields of pre-need life insurance and funeral services; Providing marketing, business development and sales solution services in the fields of pre-need life insurance and funeral home services; funeral home referral services; funeral home aftercare services, namely follow up communications and providing general support to loved ones; administration of employee benefit plans, other than plans concerning insurance and finance
Goods and ServicesInsurance underwriting services in the field of life insurance; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement; providing information on prepaid funeral expense services; Providing a website with information about pre-need life insurance, funeral home services, funeral arrangement services, undertaking and cremation, and consumer generated reviews of local funeral homes for commercial purposes; pre-paid funeral expense services; financial services, namely wealth management services; providing information in the field of wealth management; Providing information in the field of employee financial benefit plans

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 18, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 18, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, November 18, 2025
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, November 18, 2025
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHomesteaders Life Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Trademark Events


Event DateEvent Description
Tuesday, November 18, 2025NEW APPLICATION ENTERED
Tuesday, November 18, 2025APPLICATION FILING RECEIPT MAILED