| Serial Number | 99502704 |
| Word Mark | LOVE ALWAYS |
| Filing Date | Tuesday, November 18, 2025 |
| Status | 645 - FINAL REFUSAL - MAILED |
| Status Date | Friday, April 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing information on funeral arrangement services, funeral undertaking and cremation, grief counseling, trauma in the nature of coping with abuse, violence, natural and technological disasters, discrimination and prejudice, substance use disorders, separation, illness and loss, health challenges in the nature of guidance and tools for coping with medical diagnoses, chronic conditions, disabilities, and life-style related health issues, caregiving in the nature of accessing assistive technology for aging, assisted living arrangements, health and wellness in the nature of providing guidance and resources in maintaining emotional and physical health for patients and caregivers, housing in the nature of providing information on assisted living, mortgage relief, avoiding eviction, moving to a new home, dealing with and processing personal emotions in the nature of coping after the loss of a loved one or other trauma; providing a website featuring information about funeral arrangement services, funeral undertaking and cremation, grief counseling, trauma in the nature of coping with abuse, violence, natural and technological disasters, discrimination and prejudice, substance use disorders, separation, illness and loss, health challenges in the nature of guidance and tools for coping with medical diagnoses, chronic conditions, disabilities, and life-style related health issues, caregiving in the nature of accessing assistive technology for aging, assisted living arrangements, health and wellness in the nature of providing guidance and resources in maintaining emotional and physical health for patients and caregivers, housing in the nature of providing information on assisted living, mortgage relief, avoiding eviction, moving to a new home, dealing with and processing personal emotions in the nature of coping after the loss of a loved one or other trauma |
| Goods and Services | Hospice services |
| Goods and Services | Insurance underwriting services in the field of life insurance; Insurance underwriting services in the field of whole life insurance in the pre-need funeral market to fund a pre-need or prearrangement funeral agreement; providing information on prepaid funeral expense services; Providing a website with financial information about pre-need life insurance, funeral home services, funeral arrangement services, undertaking and cremation, and consumer generated reviews of local funeral homes for commercial purposes, namely, financial information; pre-paid funeral expense services; financial services, namely, wealth management services; providing information in the field of wealth management; Providing information in the field of employee financial benefit plans |
| Description of Mark | The mark consists of the words "Love Always" with an artistic design of a left and right arc uplifting a centered heart in between the words "Love" and "Always". |
| Goods and Services | Preparation of customized advertising and promotional materials in the fields of pre-need life insurance and funeral services; Providing marketing, business development and sales solution services in the fields of pre-need life insurance and funeral home services, namely, providing customized promotional materials for funeral homes and marketing newsletters; funeral home referral services; funeral home aftercare services, namely follow up communications and providing general support to loved ones, namely, providing newsletters and other publications to loved ones of the deceased |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 18, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Homesteaders Life Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | West Des Moines, IA 50266 US |
| Event Date | Event Description |
| Tuesday, November 18, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 23, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 25, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 25, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 25, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 25, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 17, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 17, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 17, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 17, 2026 | FINAL REFUSAL WRITTEN |
| Friday, April 17, 2026 | FINAL REFUSAL E-MAILED |
| Friday, April 17, 2026 | NOTIFICATION OF FINAL REFUSAL EMAILED |